Why now is the perfect time to invest in a Digital Marketing Agency.

With the impacts of the pandemic resulting in us being more reliant than ever on the digital realm, there has never been a better time to invest in the services offered by digital marketing agencies.

Digital marketing agencies allows you to maximize your marketing Return on Investment (ROI), without setting up a team.

Hiring a digital marketing agency such as Boss Digital, allows your company to tap into their level of expertise in order to help your business rank high on Google and other search engines. We know exactly what it takes to get you on the first page, allowing more online shoppers to find your business.

Improving SEO

Google is the first port of call for most people when it comes to looking for solutions. Therefore, it is incredibly important for your business to appear on the first page. That’s where a good digital marketing agency steps in, providing your business with the appropriate content for online searchers.

But SEO is more than just writing a quality article. It’s also about:

  • Getting the right site infrastructure that helps search engines find and rank your site.
  • Finding the perfect key phrase.
  • Managing your SEO campaigns.
  • Strong backlinks that will help rank your site.
  • Helping to identify broken links.
Website design

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

The key to more online customers is an effective, responsive website with an efficient design. The average internet surfer will only read about 30% of your web page, so clarity is essential in order to keep potential customers’ attention.

Here at Boss Digital we have over 10 years’ experience in creating digital brand communications and responsive websites that can improve your business’ online presence and bring you closer to your customers.

Content Creation and Social Media Management

There are now more than 3 billion of us using social networks across the globe. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Social media is an valuable way of increasing brand awareness for your business. Creating engaging, educational and entertaining posts is a great way to drive traffic to your website and discover new customers.

Many people think that content marketing is about creating blog posts and adding them onto your site. However, to ensure the content helps your site rank higher on search engines, there are multiple other factors that comes into play.

These include engaging social media advertising and SEO writing. Boss Digital can provide these valuable services for your site. Consequently, it’ll boost its ranking and make your site more visible to online shoppers.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better. We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry. If you are thinking about updating your website please get in touch with us today.


How to run your business activities online during the Coronavirus outbreak

The Coronavirus outbreak will have wide-reaching implications for businesses across the UK and it is set to continue for the foreseeable future with UK Prime Minster Boris Johnson ordering a UK Lockdown. But this does not mean your business has to suffer or be shutdown during the outbreak. By utilising technology, businesses in Nottingham can still keep many aspects of their business in operation including offering customers deliveries.

At Boss Digital, all our staff are now working from home. We are still supporting and delivering our quality services with minimum to no disruption.

During this unprecdeneted pandemic and with further social isolation and lockdown on the horizon for the forseeable future, Boss Digital recommend the following steps to support your customers through this difficult time.

1. Put out a statement addressing the Coronavirus outbreak

You may have been inundated with emails or phone calls asking whether you are still open for business. By putting out a coronavirus update statement you can let your customers know that it is “business as usual” or you can advise them of new methods in which they can still do business with you. It is a great information that can be posted on your website – and inturn you can share and back link the post on your social media accounts.

2. Keep in touch with your customers

It is more important than than ever to inform customers about the various ways they can stay in contact with your business. With the advance of social media and apps your customers can contact you in many ways. Whether its Facetime calls, or video calls on Facebook Messenger, Whatsapp or Skype. Businesses can support their customers without putting themselves or their staff at risk. Google My Business is also another great way to keep your customers updated with revised opening hours and support issues.

3. Social Media Updates

Due to social distancing recommendations by the UK goverment, ways in which services that businesses provide will most likely change. To maintain your customers trust, it is key to keep them updated to new changes to your business process. Social Media is a great way to keep customers updated, especially as many people will be using social media more.

4. Setup Online Payments

Does your business have a product that can be delivered or does it offer an online service? If the answer is yes then you can get your customers to pay for these online. Setting up your business website to take payments can be setup in only a few of hours.

If you have a WordPress website you can integrate the WooCommerce plugin. WooCommerce allows products to be sold online and payments to be processed from all major credit and debit cards. PayPal also allow payment processing for all major credit and debit cards. Add a Paypal ‘Buy Now’ button to your website, you can quick and easily allow customers to easily make payments. Without the annoyance of repeatedly filling in their personal details it allows businesses to still operate during the Coronavirus lockdown.

If you need to urgently add a page to your website to take payments for services or products online. Please call us on 01157 757 757 or contact us on the following page.