facebook-business-app

Facebook launches new business app

Facebook has launched a new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger.

The app, Facebook Business Suite, combines access to the business’s key updates and priorities, and offers a way to draft and schedule feed posts for both Facebook and Instagram, view insights and create ads.

To use the new app, business will first need to link their Facebook and Instagram business accounts, if they hadn’t already.

Once logged into Facebook, the Business Suite can be accessed on the desktop at business.facebook.com. On mobile, users of the existing Pages Manager App will see an option to join Business Suite instead. The app will also become available as a standalone download for both iOS and Android.

Inside Business Suite, business owners will be able to see critical alerts, messages, comments and other activity taking place across Facebook and Instagram right in the new app’s home screen. They can also set up personalized saved replies here, in order to respond to common customer inquiries.

The app offers tools for creating feed posts for Facebook and Instagram, scheduling posts and provides insights on what’s working. Here, businesses can view their posts’ reach, engagement and performance across both Facebook and Instagram. They can also choose to create an ad to help boost that engagement and grow their audience, if needed.

Facebook says it’s initially building Facebook Business Suite with the needs of small businesses first, as so many have been forced by the pandemic to find new ways to reach customers and sell online.

However, the long-term plan is to build out a set of tools that can be used by all businesses, including larger ones. The company aims to address that market sometime next year. Business Suite will also expand to include WhatsApp in the future.

Facebook says the Business Suite will gradually roll out during the month of September.

Covid Digital Marketing

How COVID-19 has affected digital marketing

A recent survey revealed that digital acquisition has already hit the level it was expected to reach in 2025. In fact, this figure was achieved just weeks after the start of the pandemic. So what does this mean for digital marketing?

The pandemic has resulted in the digital landscape evolving even more rapidly than usual. In the new normal of a Covid-19 world, staying ahead of the curve and on top of consumer trends is now a necessity for businesses across the globe.

In this new world, marketeers must innovate with new digital marketing strategies to stay one step ahead of their competition.

As more and more businesses adopt digital technologies, both internally and externally, the online world is becoming ever more pivotal to the way people live their everyday lives.

One clear way you can improve your business survival is to use digital marketing to your advantage, by hiring a digital marketing company. It’s your lifeline when all else seems lost, especially during these trying times.

Traditional marketing used to involve going out and mixing with many people so you can bring in many customers, but Coronavirus has rendered this moot.

With digital marketing, you no longer need to go out and spread the word to the public that way. You can simply develop a page or a website and people who have internet access and computers will have access to your business with one click.

Due to technology advancements, anything is accessible online. Hence, many people rely on the internet to buy things, look for work, and connect with other people. So, it’s crucial businesses become aware of digital marketing and how it works as well.

Standing out in the digital realm has always been difficult, but COVID-19 has accelerated these challenges. Successful digital marketing relies on an array of methods, such as:

  • blog posts
  • social media
  • SEO
  • Email

Boss Digital can provide these valuable services for your business. If you are thinking about improving your companies digital footprint,  please get in touch with us today.

Photo by Scott Graham on Unsplash.