As we head into the peak holiday shopping season, Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform.
Facebook first announced Instagram Shops back in May, and they’re gradually being made available to all businesses. And for those who can access the option, it could be a great way to maximize your holiday sales, tapping into the engagement of Instagram to grab customers as they browse through their feeds.
Instagram’s new ‘The Season for Shops‘ mini-site includes a range of guides, covering each aspect of the Instagram Shop set-up process.
Several step-by-step guides have been released by Instagram, accompanied by graphics and visual descriptions. Specific overviews for Instagram shops, shopping tags and creating collections have been released.
With over a billion active users, and 80% of those users following brands specifically for product updates, there’s clearly an active base of potential shoppers on the platform.
Making it easy for them to go from your latest image to owning that item could lead to significant results, and with shopping tags available in all elements, there’s a lot of opportunity.
You can check out the various new Instagram shopping guides here.