Covid Digital Marketing

How COVID-19 has affected digital marketing

A recent survey revealed that digital acquisition has already hit the level it was expected to reach in 2025. In fact, this figure was achieved just weeks after the start of the pandemic. So what does this mean for digital marketing?

The pandemic has resulted in the digital landscape evolving even more rapidly than usual. In the new normal of a Covid-19 world, staying ahead of the curve and on top of consumer trends is now a necessity for businesses across the globe.

In this new world, marketeers must innovate with new digital marketing strategies to stay one step ahead of their competition.

As more and more businesses adopt digital technologies, both internally and externally, the online world is becoming ever more pivotal to the way people live their everyday lives.

One clear way you can improve your business survival is to use digital marketing to your advantage, by hiring a digital marketing company. It’s your lifeline when all else seems lost, especially during these trying times.

Traditional marketing used to involve going out and mixing with many people so you can bring in many customers, but Coronavirus has rendered this moot.

With digital marketing, you no longer need to go out and spread the word to the public that way. You can simply develop a page or a website and people who have internet access and computers will have access to your business with one click.

Due to technology advancements, anything is accessible online. Hence, many people rely on the internet to buy things, look for work, and connect with other people. So, it’s crucial businesses become aware of digital marketing and how it works as well.

Standing out in the digital realm has always been difficult, but COVID-19 has accelerated these challenges. Successful digital marketing relies on an array of methods, such as:

  • blog posts
  • social media
  • SEO
  • Email

Boss Digital can provide these valuable services for your business. If you are thinking about improving your companies digital footprint,  please get in touch with us today.

Photo by Scott Graham on Unsplash.

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Why now is the perfect time to invest in a Digital Marketing Agency.

With the impacts of the pandemic resulting in us being more reliant than ever on the digital realm, there has never been a better time to invest in the services offered by digital marketing agencies.

Digital marketing agencies allows you to maximize your marketing Return on Investment (ROI), without setting up a team.

Hiring a digital marketing agency such as Boss Digital, allows your company to tap into their level of expertise in order to help your business rank high on Google and other search engines. We know exactly what it takes to get you on the first page, allowing more online shoppers to find your business.

Improving SEO

Google is the first port of call for most people when it comes to looking for solutions. Therefore, it is incredibly important for your business to appear on the first page. That’s where a good digital marketing agency steps in, providing your business with the appropriate content for online searchers.

But SEO is more than just writing a quality article. It’s also about:

  • Getting the right site infrastructure that helps search engines find and rank your site.
  • Finding the perfect key phrase.
  • Managing your SEO campaigns.
  • Strong backlinks that will help rank your site.
  • Helping to identify broken links.
Website design

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

The key to more online customers is an effective, responsive website with an efficient design. The average internet surfer will only read about 30% of your web page, so clarity is essential in order to keep potential customers’ attention.

Here at Boss Digital we have over 10 years’ experience in creating digital brand communications and responsive websites that can improve your business’ online presence and bring you closer to your customers.

Content Creation and Social Media Management

There are now more than 3 billion of us using social networks across the globe. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Social media is an valuable way of increasing brand awareness for your business. Creating engaging, educational and entertaining posts is a great way to drive traffic to your website and discover new customers.

Many people think that content marketing is about creating blog posts and adding them onto your site. However, to ensure the content helps your site rank higher on search engines, there are multiple other factors that comes into play.

These include engaging social media advertising and SEO writing. Boss Digital can provide these valuable services for your site. Consequently, it’ll boost its ranking and make your site more visible to online shoppers.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better. We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry. If you are thinking about updating your website please get in touch with us today.