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Digital Marketing predicted to soar in 2021

No one could have predicted where 2020 would take us: The last six months alone have produced more transformations in digital marketing than the last decade, with every transformation effort already underway finding itself accelerated, and at scale.

So what does this mean for 2021? Will core technologies like SEO and data analytics still dominate headlines, or will we see newer, previously emerging technologies take the lead? With 5G set to finally set to go mainstream next year, the possibilities seem endless and only time will tell.

These days, many businesses decide to focus on their marketing themselves but this can be a massive mistake. The truth is that SEO is extremely complicated and there are always new things to be learnt. In fact, many digital marketing companies find it hard to keep up with the latest tech and features. So, as digital marketing becomes more complicated, this industry is set to prosper in 2021. With LinkedIn ranking ‘Digital Marketer’ as one of the most in demand jobs of 2020, more businesses will outsource this kind of work in order to leave it to the experts.

We all know that the time is tough but you should not panic. Instead, you should focus on optimizing this condition. And a professional SEO agency can be a ray of hope during this ‘endless’ darkness. You can stick to optimizing SEO and other digital marketing strategies to overcome this drastic situation.

The key for your business’s success is to stay visible, as we face the reality of a potential second lockdown, it is no doubt the best time for businesses to make the most out of digital marketing tactics to drive more and more potential customers.

Since everyone is at their home, they typically want something to utilize their time. Hence, you can hire a digital marketing company and find the most effective and winning ways to connect with your existing as well as potential customers by sharing the customized and contextualized message with them.

Using every possible medium to keep in touch with your targeted customers can be a daunting task. Facebook, Twitter, LinkedIn, and Instagram are some of the most popular social media platforms where people give reviews and share their experiences about a certain service or product with others. You can join the conversion and utilize these platforms to learn more about the interests, needs, problems, etc. of your customers. Simply put, you can maximize these platforms to improve your online visibility and increase sales.

Here at Boss Digital, we help deliver integrated omnichannel marketing campaigns across search, SEO, social & display advertising that help our clients reach their marketing and advertising goals.

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LinkedIn Updates Marketing Partner Community

LinkedIn has announced an update to its Marketing Partner Program, which is designed to make it easier for businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process.

As explained by LinkedIn:

“Today we’re announcing updates to specialties – how you work with our partners – which will make it easier for you to find the right solutions for your marketing on LinkedIn. Whether you’re looking to create content, grow your brand, convert leads, or measure the impact of your investments, our LinkedIn marketing partners are here for you.”

LinkedIn have announced new marketing partners that can help businesses in 3 fundamental ways. 

  1. Partners are technology-enabled. They have access to the full suite of LinkedIn Marketing Solutions APIs that enable them to build self-service and enhanced service offerings above and beyond LinkedIn’s set of business tools. 
  2. Partners work alongside LinkedIn to create customer value. From product training to insights and support, marketing partners have access to the resources they need to produce results. 
  3. Partners operate as a community. As a community, you have infinite combinations of solutions for your marketing on LinkedIn. Where one partner’s solutions stops, another picks up for business continuity and efficiency. 

LinkedIn now provides dedicated third-party support in:

Page Management — Partners for page management can streamline activities across social channels, reducing the time and resources needed to maintain an effective publishing strategy. 

Content & Creative — From narratives, white papers and videos to individual posts, these experts will deliver you content and creative on time and in-budget.

Audiences — Targeting is the key to improving the efficiency of your ad investments. Partners for audiences enable you to bring your data or a partner’s data into Campaign Manager to enhance LinkedIn’s native targeting facets. 

Campaign Management — There are endless opportunities for testing and optimizing LinkedIn ads. The right partner for campaign management will help you get started, scale efficiently, and improve the return on your spend.

Lead Generation — Adding a partner for lead generation to the mix may be the fastest and easiest way to get immediate value. These partners will automatically route leads to the platform of your choice, saving you time from manually downloading lists and enabling sales to follow up quickly. 

Reporting & ROI — Partners for reporting & ROI build robust reporting for LinkedIn alongside all your other marketing programs to show a holistic view of campaign performance data and visualize return on investment.

Insights — It can be time intensive to surface the right content and audience insights for your marketing strategies and tactics. Partners for insights will uncover the information you need to build informed content and campaigns for LinkedIn.

You can read more about LinkedIn’s Marketing Partner Program here.

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Three Ways To Determine Your Digital Marketing Budget

Setting a digital marketing budget can be tough. Especially during these uncertain times, so how do you think through how much you should be spending and what the potential return should be?

Now could be the perfect time to re-evaluate your company’s digital marketing strategy and how much money you should be investing in it.

Here are three simple ways to establish a budget based on data.

1. Cost Of Advertising

How much will it cost you to acquire a customer? Answering this simple question will provide high-level guidance on whether advertising will be an expensive or relatively cheap proposition. It can also give you an idea of how many customers you can expect based on what you’re spending.

Working out the return on investment will help your company evaluate the efficiency of an investment in digital marketing.

2. Revenue Per Customer

Establishing a cost per acquisition (CPA) goal will allows you to still see a return. Running your first campaign will quickly let you know whether achieving that CPA goal is realistic, or whether you need to adjust. Remember, you’ll see different costs per acquisition for different channels, so it’s important to test different ways of marketing to prove out those costs.

Lastly, it’s important to know what your actual revenue per customer is. Ideally, you’ll want to know the lifetime revenue a customer represents — sometimes short-term revenue may be low, but recurring revenue can be a much larger opportunity.

3. Percentage Of Your Total Revenue

Finally, looking at your marketing budget as a percentage of your total revenue tells you how much you should be spending based on your size. If you’re a large company, you’re unlikely to move the needle with a very small budget. Take a look at the competitive benchmarks for other companies by industry.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better.

We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry.

If you are thinking about updating your website please get in touch with us today.

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How to Utilise Digital Marketing During The Recession

As the UK come to terms with the ‘new normal’ following a devastating pandemic, UK businesses are now facing their biggest financial challenge in almost 100 years.

Businesses need to utilise digital marketing during the recession to pull through the other side stronger than ever. Digital content will always be key for any modern-day business. If your customers can’t find you and your content, how can they buy from you?

Content will always be key, from blog posts, articles to images, video, and just about anything else that could be seen, consumed, and digested by people potentially interested in your product or service.

The challenge is maintaining a consistent content stream across your channels and knowing what content works for what platform. Why is this important during a recession? It keeps the customer informed, it highlights the strength of your business and demonstrates an active, engaging role in the market.

The trend of more people staying at home is set to stay throughout the start of the recession, with more people staying at home with both remote work and redundancies beginning to rise. With so many people staring at their phones, doubling down, or at the very least, turning attention to any business’s social channels is a marketing hack that all will benefit from.

Remember, a website works harder than any employee, however, the statement is only valid if your business website is of high quality.

Everything from the user experience, mobile capability, images and fonts used should be carefully considered, ensuring that your website rises above competitors. A strong website, straightforward user journey, and intelligent call to action will illuminate your business apart.

A dedicated digital marketing team in place to help with everything on the web, such as Boss Digital is often the next step for businesses.

Outsourcing doesn’t just mean getting the outstanding work from industry experts in their field to maximise your business. Leading marketing teams, arrive with a wealth of benefits beyond the sales package and obvious benefits – meaning you can relax safely in the knowledge that your business is in the hands of digital team of experts.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better. We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry. If you are thinking about updating your website please get in touch with us today.

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LinkedIn announces new Sales Navigator features

LinkedIn has launched new updates to its Sales Navigator solution, with the intent to provide insight and simplify activities that allow businesses to build and maintain new and existing relationships with accounts and prospects virtually.

In what continues to be a unique and challenging moment in history, buyers and sellers, alike, are adjusting to a new normal.

In their blog, LinkedIn announced new features to help businesses tackle these new challenges and put their buyers first through intelligent action, simplified day-to-day activities, and consistent insight into keeping relationships warm.

These new features include:

  • Buyer Interest Alerts that provide insights into buyer intent based on their interactions with a business’ website, alerting marketers to potential engagement opportunities;
  • Relevancy for Alerts, which positions marketers and sales reps to organize Buyer Interest Alerts for a more customized and timely buying experience;
  • Insights via list enhancements that allow sellers to organize and access their data into lists that enable marketing and sales teams to better maintain relationships with leads, contacts and accounts through precise interaction; and
  • CRM Sync Enhancements, which marketing and sales can use to simplify their daily processes, including auto-saving lead, account and contact data to increase their teams’ effectiveness when fostering customer relationships.

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How COVID-19 has affected digital marketing

A recent survey revealed that digital acquisition has already hit the level it was expected to reach in 2025. In fact, this figure was achieved just weeks after the start of the pandemic. So what does this mean for digital marketing?

The pandemic has resulted in the digital landscape evolving even more rapidly than usual. In the new normal of a Covid-19 world, staying ahead of the curve and on top of consumer trends is now a necessity for businesses across the globe.

In this new world, marketeers must innovate with new digital marketing strategies to stay one step ahead of their competition.

As more and more businesses adopt digital technologies, both internally and externally, the online world is becoming ever more pivotal to the way people live their everyday lives.

One clear way you can improve your business survival is to use digital marketing to your advantage, by hiring a digital marketing company. It’s your lifeline when all else seems lost, especially during these trying times.

Traditional marketing used to involve going out and mixing with many people so you can bring in many customers, but Coronavirus has rendered this moot.

With digital marketing, you no longer need to go out and spread the word to the public that way. You can simply develop a page or a website and people who have internet access and computers will have access to your business with one click.

Due to technology advancements, anything is accessible online. Hence, many people rely on the internet to buy things, look for work, and connect with other people. So, it’s crucial businesses become aware of digital marketing and how it works as well.

Standing out in the digital realm has always been difficult, but COVID-19 has accelerated these challenges. Successful digital marketing relies on an array of methods, such as:

  • blog posts
  • social media
  • SEO
  • Email

Boss Digital can provide these valuable services for your business. If you are thinking about improving your companies digital footprint,  please get in touch with us today.

Photo by Scott Graham on Unsplash.

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Why now is the perfect time to invest in a Digital Marketing Agency.

With the impacts of the pandemic resulting in us being more reliant than ever on the digital realm, there has never been a better time to invest in the services offered by digital marketing agencies.

Digital marketing agencies allows you to maximize your marketing Return on Investment (ROI), without setting up a team.

Hiring a digital marketing agency such as Boss Digital, allows your company to tap into their level of expertise in order to help your business rank high on Google and other search engines. We know exactly what it takes to get you on the first page, allowing more online shoppers to find your business.

Improving SEO

Google is the first port of call for most people when it comes to looking for solutions. Therefore, it is incredibly important for your business to appear on the first page. That’s where a good digital marketing agency steps in, providing your business with the appropriate content for online searchers.

But SEO is more than just writing a quality article. It’s also about:

  • Getting the right site infrastructure that helps search engines find and rank your site.
  • Finding the perfect key phrase.
  • Managing your SEO campaigns.
  • Strong backlinks that will help rank your site.
  • Helping to identify broken links.
Website design

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

The key to more online customers is an effective, responsive website with an efficient design. The average internet surfer will only read about 30% of your web page, so clarity is essential in order to keep potential customers’ attention.

Here at Boss Digital we have over 10 years’ experience in creating digital brand communications and responsive websites that can improve your business’ online presence and bring you closer to your customers.

Content Creation and Social Media Management

There are now more than 3 billion of us using social networks across the globe. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Social media is an valuable way of increasing brand awareness for your business. Creating engaging, educational and entertaining posts is a great way to drive traffic to your website and discover new customers.

Many people think that content marketing is about creating blog posts and adding them onto your site. However, to ensure the content helps your site rank higher on search engines, there are multiple other factors that comes into play.

These include engaging social media advertising and SEO writing. Boss Digital can provide these valuable services for your site. Consequently, it’ll boost its ranking and make your site more visible to online shoppers.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better. We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry. If you are thinking about updating your website please get in touch with us today.