Covid Digital Marketing

How COVID-19 has affected digital marketing

A recent survey revealed that digital acquisition has already hit the level it was expected to reach in 2025. In fact, this figure was achieved just weeks after the start of the pandemic. So what does this mean for digital marketing?

The pandemic has resulted in the digital landscape evolving even more rapidly than usual. In the new normal of a Covid-19 world, staying ahead of the curve and on top of consumer trends is now a necessity for businesses across the globe.

In this new world, marketeers must innovate with new digital marketing strategies to stay one step ahead of their competition.

As more and more businesses adopt digital technologies, both internally and externally, the online world is becoming ever more pivotal to the way people live their everyday lives.

One clear way you can improve your business survival is to use digital marketing to your advantage, by hiring a digital marketing company. It’s your lifeline when all else seems lost, especially during these trying times.

Traditional marketing used to involve going out and mixing with many people so you can bring in many customers, but Coronavirus has rendered this moot.

With digital marketing, you no longer need to go out and spread the word to the public that way. You can simply develop a page or a website and people who have internet access and computers will have access to your business with one click.

Due to technology advancements, anything is accessible online. Hence, many people rely on the internet to buy things, look for work, and connect with other people. So, it’s crucial businesses become aware of digital marketing and how it works as well.

Standing out in the digital realm has always been difficult, but COVID-19 has accelerated these challenges. Successful digital marketing relies on an array of methods, such as:

  • blog posts
  • social media
  • SEO
  • Email

Boss Digital can provide these valuable services for your business. If you are thinking about improving your companies digital footprint,  please get in touch with us today.

Photo by Scott Graham on Unsplash.


5 new Instagram updates you may have missed

The pandemic has resulted in many businesses turning to Instagram to keep in contact and stay relevant with their customers, staying on top of your social media marketing is more important now than ever before.

The Covid-19 crisis has left many small businesses struggling, but the Facebook owned social media app has developed new features and functionalities to tackle these issues and help its users to support their favorite businesses and brands from home.

“Support Small Business” sticker.

Users can add the “Support Small Business” sticker to their stories and mention specific brands directly.

Not only will any of the people who view your story get a preview of the account, but these stories will all be added to a shared story with other similar content promoting small businesses supported by those that they follow.

Instagram Shops

According to Facebook’s press release, Instagram shops will allow users to “browse selections from your favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place.”

Shops can be found through the discover feed or in stories users may come across. They can purchase through the in-app browser, so users don’t have to leave the app. It’s the ultimate convenience for customers and brands alike.

Live videos on IGTV

We can now share live videos directly to IGTV after you’re done recording. Previously, lives could be uploaded as stories, meaning they’d disappear after 24 hours.

Users on stories typically want fun, easy content not a long live recording divided into small chunks. But now you can download it to your camera roll, and then republish it on Facebook or IGTV later.

Green Screen

Following the extremely popular effect on TikTok, Instagram have now revealed they are working on a green screen of their own.

From hosting a tutorial, advertising products, or simply just transposing yourself somewhere new, the green screen filter is one to try out on your next post and impress your customers!

Instagram Guides

Initially created for the travel industry, Instagram shifted the focus to wellness content amid the pandemic, “We’ll enable creators to connect with expert organizations to share resources during this time, including tips on how to look after your well-being, maintaining connection with others or managing anxiety or grief.” 

Users will be able to scroll through shared, curated content from trusted creators and influencers.