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Digital Marketing predicted to soar in 2021

No one could have predicted where 2020 would take us: The last six months alone have produced more transformations in digital marketing than the last decade, with every transformation effort already underway finding itself accelerated, and at scale.

So what does this mean for 2021? Will core technologies like SEO and data analytics still dominate headlines, or will we see newer, previously emerging technologies take the lead? With 5G set to finally set to go mainstream next year, the possibilities seem endless and only time will tell.

These days, many businesses decide to focus on their marketing themselves but this can be a massive mistake. The truth is that SEO is extremely complicated and there are always new things to be learnt. In fact, many digital marketing companies find it hard to keep up with the latest tech and features. So, as digital marketing becomes more complicated, this industry is set to prosper in 2021. With LinkedIn ranking ‘Digital Marketer’ as one of the most in demand jobs of 2020, more businesses will outsource this kind of work in order to leave it to the experts.

We all know that the time is tough but you should not panic. Instead, you should focus on optimizing this condition. And a professional SEO agency can be a ray of hope during this ‘endless’ darkness. You can stick to optimizing SEO and other digital marketing strategies to overcome this drastic situation.

The key for your business’s success is to stay visible, as we face the reality of a potential second lockdown, it is no doubt the best time for businesses to make the most out of digital marketing tactics to drive more and more potential customers.

Since everyone is at their home, they typically want something to utilize their time. Hence, you can hire a digital marketing company and find the most effective and winning ways to connect with your existing as well as potential customers by sharing the customized and contextualized message with them.

Using every possible medium to keep in touch with your targeted customers can be a daunting task. Facebook, Twitter, LinkedIn, and Instagram are some of the most popular social media platforms where people give reviews and share their experiences about a certain service or product with others. You can join the conversion and utilize these platforms to learn more about the interests, needs, problems, etc. of your customers. Simply put, you can maximize these platforms to improve your online visibility and increase sales.

Here at Boss Digital, we help deliver integrated omnichannel marketing campaigns across search, SEO, social & display advertising that help our clients reach their marketing and advertising goals.

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Facebook launches new business app

Facebook has launched a new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger.

The app, Facebook Business Suite, combines access to the business’s key updates and priorities, and offers a way to draft and schedule feed posts for both Facebook and Instagram, view insights and create ads.

To use the new app, business will first need to link their Facebook and Instagram business accounts, if they hadn’t already.

Once logged into Facebook, the Business Suite can be accessed on the desktop at business.facebook.com. On mobile, users of the existing Pages Manager App will see an option to join Business Suite instead. The app will also become available as a standalone download for both iOS and Android.

Inside Business Suite, business owners will be able to see critical alerts, messages, comments and other activity taking place across Facebook and Instagram right in the new app’s home screen. They can also set up personalized saved replies here, in order to respond to common customer inquiries.

The app offers tools for creating feed posts for Facebook and Instagram, scheduling posts and provides insights on what’s working. Here, businesses can view their posts’ reach, engagement and performance across both Facebook and Instagram. They can also choose to create an ad to help boost that engagement and grow their audience, if needed.

Facebook says it’s initially building Facebook Business Suite with the needs of small businesses first, as so many have been forced by the pandemic to find new ways to reach customers and sell online.

However, the long-term plan is to build out a set of tools that can be used by all businesses, including larger ones. The company aims to address that market sometime next year. Business Suite will also expand to include WhatsApp in the future.

Facebook says the Business Suite will gradually roll out during the month of September.