How to Utilise Digital Marketing During The Recession

As the UK come to terms with the ‘new normal’ following a devastating pandemic, UK businesses are now facing their biggest financial challenge in almost 100 years.

Businesses need to utilise digital marketing during the recession to pull through the other side stronger than ever. Digital content will always be key for any modern-day business. If your customers can’t find you and your content, how can they buy from you?

Content will always be key, from blog posts, articles to images, video, and just about anything else that could be seen, consumed, and digested by people potentially interested in your product or service.

The challenge is maintaining a consistent content stream across your channels and knowing what content works for what platform. Why is this important during a recession? It keeps the customer informed, it highlights the strength of your business and demonstrates an active, engaging role in the market.

The trend of more people staying at home is set to stay throughout the start of the recession, with more people staying at home with both remote work and redundancies beginning to rise. With so many people staring at their phones, doubling down, or at the very least, turning attention to any business’s social channels is a marketing hack that all will benefit from.

Remember, a website works harder than any employee, however, the statement is only valid if your business website is of high quality.

Everything from the user experience, mobile capability, images and fonts used should be carefully considered, ensuring that your website rises above competitors. A strong website, straightforward user journey, and intelligent call to action will illuminate your business apart.

A dedicated digital marketing team in place to help with everything on the web, such as Boss Digital is often the next step for businesses.

Outsourcing doesn’t just mean getting the outstanding work from industry experts in their field to maximise your business. Leading marketing teams, arrive with a wealth of benefits beyond the sales package and obvious benefits – meaning you can relax safely in the knowledge that your business is in the hands of digital team of experts.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better. We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry. If you are thinking about updating your website please get in touch with us today.

Covid Digital Marketing

How COVID-19 has affected digital marketing

A recent survey revealed that digital acquisition has already hit the level it was expected to reach in 2025. In fact, this figure was achieved just weeks after the start of the pandemic. So what does this mean for digital marketing?

The pandemic has resulted in the digital landscape evolving even more rapidly than usual. In the new normal of a Covid-19 world, staying ahead of the curve and on top of consumer trends is now a necessity for businesses across the globe.

In this new world, marketeers must innovate with new digital marketing strategies to stay one step ahead of their competition.

As more and more businesses adopt digital technologies, both internally and externally, the online world is becoming ever more pivotal to the way people live their everyday lives.

One clear way you can improve your business survival is to use digital marketing to your advantage, by hiring a digital marketing company. It’s your lifeline when all else seems lost, especially during these trying times.

Traditional marketing used to involve going out and mixing with many people so you can bring in many customers, but Coronavirus has rendered this moot.

With digital marketing, you no longer need to go out and spread the word to the public that way. You can simply develop a page or a website and people who have internet access and computers will have access to your business with one click.

Due to technology advancements, anything is accessible online. Hence, many people rely on the internet to buy things, look for work, and connect with other people. So, it’s crucial businesses become aware of digital marketing and how it works as well.

Standing out in the digital realm has always been difficult, but COVID-19 has accelerated these challenges. Successful digital marketing relies on an array of methods, such as:

  • blog posts
  • social media
  • SEO
  • Email

Boss Digital can provide these valuable services for your business. If you are thinking about improving your companies digital footprint,  please get in touch with us today.

Photo by Scott Graham on Unsplash.


How to run your business activities online during the Coronavirus outbreak

The Coronavirus outbreak will have wide-reaching implications for businesses across the UK and it is set to continue for the foreseeable future with UK Prime Minster Boris Johnson ordering a UK Lockdown. But this does not mean your business has to suffer or be shutdown during the outbreak. By utilising technology, businesses in Nottingham can still keep many aspects of their business in operation including offering customers deliveries.

At Boss Digital, all our staff are now working from home. We are still supporting and delivering our quality services with minimum to no disruption.

During this unprecdeneted pandemic and with further social isolation and lockdown on the horizon for the forseeable future, Boss Digital recommend the following steps to support your customers through this difficult time.

1. Put out a statement addressing the Coronavirus outbreak

You may have been inundated with emails or phone calls asking whether you are still open for business. By putting out a coronavirus update statement you can let your customers know that it is “business as usual” or you can advise them of new methods in which they can still do business with you. It is a great information that can be posted on your website – and inturn you can share and back link the post on your social media accounts.

2. Keep in touch with your customers

It is more important than than ever to inform customers about the various ways they can stay in contact with your business. With the advance of social media and apps your customers can contact you in many ways. Whether its Facetime calls, or video calls on Facebook Messenger, Whatsapp or Skype. Businesses can support their customers without putting themselves or their staff at risk. Google My Business is also another great way to keep your customers updated with revised opening hours and support issues.

3. Social Media Updates

Due to social distancing recommendations by the UK goverment, ways in which services that businesses provide will most likely change. To maintain your customers trust, it is key to keep them updated to new changes to your business process. Social Media is a great way to keep customers updated, especially as many people will be using social media more.

4. Setup Online Payments

Does your business have a product that can be delivered or does it offer an online service? If the answer is yes then you can get your customers to pay for these online. Setting up your business website to take payments can be setup in only a few of hours.

If you have a WordPress website you can integrate the WooCommerce plugin. WooCommerce allows products to be sold online and payments to be processed from all major credit and debit cards. PayPal also allow payment processing for all major credit and debit cards. Add a Paypal ‘Buy Now’ button to your website, you can quick and easily allow customers to easily make payments. Without the annoyance of repeatedly filling in their personal details it allows businesses to still operate during the Coronavirus lockdown.

If you need to urgently add a page to your website to take payments for services or products online. Please call us on 01157 757 757 or contact us on the following page.