Zee Boutique
Social media has become a prolific tool for so many eCommerce stores and Zee Boutique clothing is no exception. They have cultivated a large following on numerous social media platforms due to their innovative, creative and engaging content that draws customers into their store.
Like many fashion brands, Zee Boutique needed to reposition online to be able to target a wider audience to stay relevant. They decided to move away from traditional asian fashion to more modern designs and styles. They launched a fashionable new range aimed at mainstream consumers, including collaboration with major Pakistani fashion manufacturers.
THE BRIEF
Social media has become a prolific tool for so many eCommerce stores and Zee Boutique clothing is no exception. They have cultivated a large following on numerous social media platforms due to their innovative, creative and engaging content that draws customers into their store.
Like many fashion brands, Zee Boutique needed to reposition online to be able to target a wider audience to stay relevant. They decided to move away from traditional asian fashion to more modern designs and styles. They launched a fashionable new range aimed at mainstream consumers, including collaboration with major Pakistani fashion manufacturers.
OBJECTIVES
In a project revolving around e-commerce, UX research has to focus on the journey the user goes through while preparing for, in the act of and after shopping. Based on what we found out about our personas, we created user journeys to map their assumed experience.
WHAT WE DID FOR ZEE BOUTIQUE
After talking through Zee Boutique’s business needs and goals with their team, we set to work designing them a gorgeous and user-friendly new E-Commerce website that married a beautiful design with a strong ability to drive conversions.
We knew we needed to create a website design that lived up to the strong reputation of the company and embodied the polished image of the brand that its customers had come to love and expect.
Our team decided on a sleek and bold store design that used striking features such as large product images and slideshows to create an online aesthetic that was both classy and vibrant, perfectly reflecting the personality and ethos of Zee Boutique.
AESTHETIC IMPROVEMENTS
In a project revolving around e-commerce, UX research was a key focus on the journey the user goes through while preparing for, in the act of and after shopping. Based on what we found out about our personas, we created user journeys to map their assumed experience.
CLIENT TESTIMONIAL
“Boss Digital have been instrumental in helping us with our online activities and strategy – the team have been an absolute pleasure to work with. They are always proactive in their support and we are very much looking forward to seeing what our relationship brings in the future.”
Arnold Gad-Briggs, Chief Executive at EGB Engineering
If you have a project that you would like to discuss with our team, please don’t hesitate to get in touch through info@bossdigital.net or by calling 01157 757 757.
