Social media has become a prolific tool for so many eCommerce stores and Zee Boutique clothing is no exception. They have cultivated a large following on numerous social media platforms due to their innovative, creative and engaging content that draws customers into their store.
Like many fashion brands, Zee Boutique needed to reposition online to be able to target a wider audience to stay relevant. They decided to move away from traditional asian fashion to more modern designs and styles. They launched a fashionable new range aimed at mainstream consumers, including collaboration with major Pakistani fashion manufacturers.