Abel & Mercer
Abel & Mercer is a professional team of Tax & Innovation experts, offering end to end service to businesses looking to claim R&D Tax Credits.
The team at Boss Digital worked closely with Abel & Mercer to create a responsive website that not only gives users an in depth understanding of the R&D Tax services they offer, but also a simple and intuitive way for users to see if they are eleigible for Research & Development Tax Credits.
THE BRIEF
In June 2020, Boss Digital was approached by the marketing team at Abel & Mercer to help craft their companies branding, as well as utilising our creative team to enhance the website’s appearance and social prescence online.
OBJECTIVES
- Strategically position Abel & Mercer as a relevant brand and increase brand visibility
- Introduce a new service concept that redefines part of the industry
- Design and establish a cohesive internal communications strategy
- Developed strong internal brand engagement for recruitment and retention
STRATEGY
The engagement began with a full brand assessment, which revealed opportunities for broader, big picture relationships between Abel & Mercer and its customers. We helped the company shift from being an under-utilised service provider into a more profitable, consultative role, positioning its intelligence and vision as key offerings.
Abel & Mercer needed to shift from a service proposition to a solution offering and introduce to the market a concept called “R&D Tax Credits.” We were engaged to help communicate Abel & mercer’s ability to examine the entire Research and Development tax rebate process to help innovative businesses thrive in maximising ROI on innovative research and development projects.
BRANDING THAT RAISES THE STAKES
Abel & Mercer provides specific services like R&D accounting services and technical support. But it’s much more than that. We helped the company define who it is, and developed market-changing terminology to reposition the helpers’ perceptions of Abel & Mercers true value.
We created messaging that emphasised the importance of complete support and technical ability to business and indutsry sector expertise and understanding.
CLIENT TESTIMONIAL
“Boss Digital have been instrumental in helping us with our online activities and strategy – the team have been an absolute pleasure to work with. They are always proactive in their support and we are very much looking forward to seeing what our relationship brings in the future.”
Arnold Gad-Briggs, Chief Executive at EGB Engineering
If you have a project that you would like to discuss with our team, please don’t hesitate to get in touch through info@bossdigital.net or by calling 01157 757 757.
