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Google Announces New Search Updates

Google has announced a range of new updates for search, which provide varying levels of functionality for brands, and are worth noting within your SEO approach.

The main focus is on helping people find the information they need, so they’re not specifically aligned with brand queries. But some of them will be search considerations – here’s a look at some of the new elements and what it could mean for marketers.

Spelling

“We’ve continued to improve our ability to understand misspelled words, and for good reason—one in 10 queries every day are misspelled. Today, we’re introducing a new spelling algorithm that uses a deep neural net to significantly improve our ability to decipher misspellings. In fact, this single change makes a greater improvement to spelling than all of our improvements over the last five years.”

This won’t be a significant consideration of SEO, given that it will only help users find the right query for their search. But, of course, you should ensure that your web pages are spell-checked.

Passages

“Very specific searches can be the hardest to get right, since sometimes the single sentence that answers your question might be buried deep in a web page. We’ve recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages from the pages. By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for. This technology will improve 7 percent of search queries across all languages as we roll it out globally.”

Again, this is probably not a major SEO consideration, as it will be relative to each query – you should answer common questions as best you can in the hopes of matching audience demand. But it could change where your pages are ranked for each query, which could subsequently impact your performance stats. 

Subtopics

“We’ve applied neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when you search for something broad. As an example, if you search for “home exercise equipment,” we can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content for you on the search results page. We’ll start rolling this out by the end of this year.”

It looks like Google is going to show users more subtopics as clickable options within search results, which could be an important SEO consideration, as you’ll need to match your listings to each relevant category.

For a more detailed look at each new element and how they can improve your business’s search optimization, follow this link.

mobile-first-indexing

Google to prioritise mobile-first indexing by September 2020

Google has announced that by September 2020 all sites will be crawled and indexed by Google using mobile-first indexing.

Google has stated that “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.”

70% of websites shown on Google searches have already been switched over to mobile first indexing.  

“From our analysis, most sites shown in search results are good to go for mobile-first indexing, and 70% of those shown in our search results have already shifted over,” Google said.

Google first began the mobile-first indexing process almost four years ago in 2016. Most Web Masters have had sufficient time to get mobile ready for this change and it should come as no surprise. However if your site has not moved over yet, you may have received a notice from Google with more information. You can also check if your site has moved over by logging into your websites Google Search Console.

Below is a screen shot of a notice that Google sent out to users where mobile first indexing issues were detected in a site:

Why you should care? 

If you get the above notice from Google Search Console, you should take action on it immediately. For many businesses their search ranking on google is critical to their business. If Google has issues accessing your site with mobile first indexing, then it will impact your search engine ranking of your web pages and in turn may impact your business and website enquiries resulting from a drop in rankings.

If you need any support or advice on how to get your site mobile index ready contact the team at Boss Digital for a Free No Obligation Consultancy

LinkedIn SEO Tips for Boosting Company Page Visibility

[vc_row css=”.vc_custom_1555346811300{padding-top: -40px !important;}”][vc_column width=”1/1″][vc_column_text]It’s important that your company LinkedIn Page can easily be found. By filling out your company’s LinkedIn Page in its entirety, including relevant keywords in your company description, and adding compelling imagery to your profile and shared content, your LinkedIn Page will be positioned for valuable search rankings.

LinkedIn recently published a series of SEO tips for getting LinkedIn business pages found in search engines. If your LinkedIn page isn’t ranking as well as you had liked, consider the below suggestions to help boost its visibility and to make the most of your presence on LinkedIn.

It All Begins With Keywords

LinkedIn recommends starting with keyword research and incorporating your chosen keywords into the tagline and about section of the LinkedIn business.

Below is a great example of an optimised tagline:[/vc_column_text][vc_single_image image=”49413″ img_size=”full”][vc_column_text]Kylee Lessard who is part of LinkedIn’s Product Marketing says

Consider this small patch of real estate underneath your banner to be your company’s “elevator pitch.” You want to convey, as quickly as possible, what you do and who you serve.

LinkedIn emphasises the importance of filling out a company page in its entirety but when it comes to writing the about section, LinkedIn also recommends following the below guidelines to ensure a the About section is as strong as possible:

  • Vision: What future do we want to help create?
  • Mission: How do we create that future?
  • Values: Who are we? How do we work?
  • Positioning: What makes our brand different?
  • Tagline: Our brand summed up in one line.
  • Products/Services: Here’s what we provide.

According to LinkedIn data, companies with complete information on their company page see 30% more weekly views.

It’s also worth mentioning to add a link to your website if not already done so, as your webiste is the primary resource for existing and prospective customers and will also help in boosting further traffic to your website.

Update Your LinkedIn Page Frequently

LinkedIn also recommends publishing regular updates to send signals to search engines that your page is actively engaging with followers.

“Consistent fresh content gets indexed and helps search engines recognise your Business Page as an active and a valuable source of information.”

You may already have your own strategy for optimising LinkedIn pages but it may be useful to compare and contrast your methods with the LinkedIn’s own recommendations.[/vc_column_text][/vc_column][/vc_row]