LinkedIn announces new Sales Navigator features

LinkedIn has launched new updates to its Sales Navigator solution, with the intent to provide insight and simplify activities that allow businesses to build and maintain new and existing relationships with accounts and prospects virtually.

In what continues to be a unique and challenging moment in history, buyers and sellers, alike, are adjusting to a new normal.

In their blog, LinkedIn announced new features to help businesses tackle these new challenges and put their buyers first through intelligent action, simplified day-to-day activities, and consistent insight into keeping relationships warm.

These new features include:

  • Buyer Interest Alerts that provide insights into buyer intent based on their interactions with a business’ website, alerting marketers to potential engagement opportunities;
  • Relevancy for Alerts, which positions marketers and sales reps to organize Buyer Interest Alerts for a more customized and timely buying experience;
  • Insights via list enhancements that allow sellers to organize and access their data into lists that enable marketing and sales teams to better maintain relationships with leads, contacts and accounts through precise interaction; and
  • CRM Sync Enhancements, which marketing and sales can use to simplify their daily processes, including auto-saving lead, account and contact data to increase their teams’ effectiveness when fostering customer relationships.

Feature Samples of Your Work on Your LinkedIn Profile

LinkedIn have introduced a new feature that will allow users to highlight samples of their work for others to see on their profile.

In this new ‘Featured’ section, users can include work samples such as:

  • LinkedIn posts that you’ve created or re-shared.
  • Articles that you’ve authored and published on LinkedIn.
  • Links to external websites, for example your personal blog, business website or your portfolio.
  • Media that you upload, for example your images, documents, presentations, and videos.

The only content users cannot include in the Featured section, in order to protect the privacy of other members, is posts from LinkedIn events and groups.

Users can add work samples to the new Featured section on either desktop or mobile by following the below steps:

  • Click the Meicon at the top of your LinkedIn homepage.
  • Select View profile.
  • Click Add featuredin the Featured
    • You can also click the +Addicon from the Featured section.
  • From the dropdown that appears, click the +Addicon next to the type of work sample you’d like to showcase.
  • In the pop-up window that appears, select the work sample you’d like to feature, or enter the required information for the work sample you’d like to showcase.
  • Click Saveor Done.

Managing Work Samples that you have featured

Once you’ve added a sample of your work to the Featured section on your profile, you can manage it by:

  • Editing the work sample.
  • Deleting the work sample.
  • Removing the work sample.
  • Reordering the work sample. (You must have at least two work samples featured to be able to reorder positions).


LinkedIn is gradually releasing this feature to all members, so you may not be able to access it at this time but you will have it very soon.

Source: LinkedIn

LinkedIn SEO Tips for Boosting Company Page Visibility

[vc_row css=”.vc_custom_1555346811300{padding-top: -40px !important;}”][vc_column width=”1/1″][vc_column_text]It’s important that your company LinkedIn Page can easily be found. By filling out your company’s LinkedIn Page in its entirety, including relevant keywords in your company description, and adding compelling imagery to your profile and shared content, your LinkedIn Page will be positioned for valuable search rankings.

LinkedIn recently published a series of SEO tips for getting LinkedIn business pages found in search engines. If your LinkedIn page isn’t ranking as well as you had liked, consider the below suggestions to help boost its visibility and to make the most of your presence on LinkedIn.

It All Begins With Keywords

LinkedIn recommends starting with keyword research and incorporating your chosen keywords into the tagline and about section of the LinkedIn business.

Below is a great example of an optimised tagline:[/vc_column_text][vc_single_image image=”49413″ img_size=”full”][vc_column_text]Kylee Lessard who is part of LinkedIn’s Product Marketing says

Consider this small patch of real estate underneath your banner to be your company’s “elevator pitch.” You want to convey, as quickly as possible, what you do and who you serve.

LinkedIn emphasises the importance of filling out a company page in its entirety but when it comes to writing the about section, LinkedIn also recommends following the below guidelines to ensure a the About section is as strong as possible:

  • Vision: What future do we want to help create?
  • Mission: How do we create that future?
  • Values: Who are we? How do we work?
  • Positioning: What makes our brand different?
  • Tagline: Our brand summed up in one line.
  • Products/Services: Here’s what we provide.

According to LinkedIn data, companies with complete information on their company page see 30% more weekly views.

It’s also worth mentioning to add a link to your website if not already done so, as your webiste is the primary resource for existing and prospective customers and will also help in boosting further traffic to your website.

Update Your LinkedIn Page Frequently

LinkedIn also recommends publishing regular updates to send signals to search engines that your page is actively engaging with followers.

“Consistent fresh content gets indexed and helps search engines recognise your Business Page as an active and a valuable source of information.”

You may already have your own strategy for optimising LinkedIn pages but it may be useful to compare and contrast your methods with the LinkedIn’s own recommendations.[/vc_column_text][/vc_column][/vc_row]