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Three Ways To Determine Your Digital Marketing Budget

Setting a digital marketing budget can be tough. Especially during these uncertain times, so how do you think through how much you should be spending and what the potential return should be?

Now could be the perfect time to re-evaluate your company’s digital marketing strategy and how much money you should be investing in it.

Here are three simple ways to establish a budget based on data.

1. Cost Of Advertising

How much will it cost you to acquire a customer? Answering this simple question will provide high-level guidance on whether advertising will be an expensive or relatively cheap proposition. It can also give you an idea of how many customers you can expect based on what you’re spending.

Working out the return on investment will help your company evaluate the efficiency of an investment in digital marketing.

2. Revenue Per Customer

Establishing a cost per acquisition (CPA) goal will allows you to still see a return. Running your first campaign will quickly let you know whether achieving that CPA goal is realistic, or whether you need to adjust. Remember, you’ll see different costs per acquisition for different channels, so it’s important to test different ways of marketing to prove out those costs.

Lastly, it’s important to know what your actual revenue per customer is. Ideally, you’ll want to know the lifetime revenue a customer represents — sometimes short-term revenue may be low, but recurring revenue can be a much larger opportunity.

3. Percentage Of Your Total Revenue

Finally, looking at your marketing budget as a percentage of your total revenue tells you how much you should be spending based on your size. If you’re a large company, you’re unlikely to move the needle with a very small budget. Take a look at the competitive benchmarks for other companies by industry.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better.

We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry.

If you are thinking about updating your website please get in touch with us today.

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WordPress 5.5.1 Fixes Millions of Broken Sites

WordPress is publishing a maintenance release that fixes issues that broke millions of websites.

In July, we reported that WordPress released WordPress 5.5 Beta 1 available for testing, but it seems all did not got to plan as the new update negatively affected millions of websites.

WordPress 5.5 negatively impacted millions of websites, it is for that reason that a patch was urgently released last week, September 1, 2020.

New information published, describes why WordPress 5.5 had such a negative impact. The website is now publishing a maintenance release, version 5.5.1.

The announcement about what went wrong linked to a spreadsheet naming hundreds of plugins and themes that were affected. There initially was casual speculation that the impact was relatively small and limited to thousands of websites. But that wasn’t the case.

The spreadsheet also notes what the specific issue is for each plugin and theme, which will help software developers fix their plugins and themes.

A blog post released on their website last week explained the issue surrounding the new update, “In WordPress 5.5 the global JavaScript objects listed below were removed without being deprecated. WordPress 5.5.1 adds a backfill for these globals so they no longer cause JavaScript errors.

“The plan is to remove this fallback code in two major versions, so this will be deleted in WordPress 5.7. This gives plugin and theme developers ample time to remove the conflicting code and switch to using wp.i18n”

A maintenance release has been published, version 5.5.1. It is designed to serve as a patch to give time for plugin and theme developers to update their software.

The announcement about what went wrong linked to a spreadsheet naming hundreds of plugins and themes that were affected.

The spreadsheet also notes what the specific issue is for each plugin and theme, which will help software developers fix their plugins and themes.

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How to Utilise Digital Marketing During The Recession

As the UK come to terms with the ‘new normal’ following a devastating pandemic, UK businesses are now facing their biggest financial challenge in almost 100 years.

Businesses need to utilise digital marketing during the recession to pull through the other side stronger than ever. Digital content will always be key for any modern-day business. If your customers can’t find you and your content, how can they buy from you?

Content will always be key, from blog posts, articles to images, video, and just about anything else that could be seen, consumed, and digested by people potentially interested in your product or service.

The challenge is maintaining a consistent content stream across your channels and knowing what content works for what platform. Why is this important during a recession? It keeps the customer informed, it highlights the strength of your business and demonstrates an active, engaging role in the market.

The trend of more people staying at home is set to stay throughout the start of the recession, with more people staying at home with both remote work and redundancies beginning to rise. With so many people staring at their phones, doubling down, or at the very least, turning attention to any business’s social channels is a marketing hack that all will benefit from.

Remember, a website works harder than any employee, however, the statement is only valid if your business website is of high quality.

Everything from the user experience, mobile capability, images and fonts used should be carefully considered, ensuring that your website rises above competitors. A strong website, straightforward user journey, and intelligent call to action will illuminate your business apart.

A dedicated digital marketing team in place to help with everything on the web, such as Boss Digital is often the next step for businesses.

Outsourcing doesn’t just mean getting the outstanding work from industry experts in their field to maximise your business. Leading marketing teams, arrive with a wealth of benefits beyond the sales package and obvious benefits – meaning you can relax safely in the knowledge that your business is in the hands of digital team of experts.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better. We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry. If you are thinking about updating your website please get in touch with us today.

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LinkedIn announces new Sales Navigator features

LinkedIn has launched new updates to its Sales Navigator solution, with the intent to provide insight and simplify activities that allow businesses to build and maintain new and existing relationships with accounts and prospects virtually.

In what continues to be a unique and challenging moment in history, buyers and sellers, alike, are adjusting to a new normal.

In their blog, LinkedIn announced new features to help businesses tackle these new challenges and put their buyers first through intelligent action, simplified day-to-day activities, and consistent insight into keeping relationships warm.

These new features include:

  • Buyer Interest Alerts that provide insights into buyer intent based on their interactions with a business’ website, alerting marketers to potential engagement opportunities;
  • Relevancy for Alerts, which positions marketers and sales reps to organize Buyer Interest Alerts for a more customized and timely buying experience;
  • Insights via list enhancements that allow sellers to organize and access their data into lists that enable marketing and sales teams to better maintain relationships with leads, contacts and accounts through precise interaction; and
  • CRM Sync Enhancements, which marketing and sales can use to simplify their daily processes, including auto-saving lead, account and contact data to increase their teams’ effectiveness when fostering customer relationships.

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Facebook Updates Fact-Checking Ratings

Facebook has announced its latest updates regarding fact-checking in a statement released last week.

In the statement, the Facebook update outlined its approach to providing additional context for information that might not be outright false. The company released new ratings for its Third-Party Fact-Checking Program to help provide more clarity about misinformation flagged by its partners.

“We are announcing two new ratings to provide our fact-checking partners with more latitude to better reflect their research, and to help ensure that people who come across these posts have more precise information to judge what to read, trust, and share.

“The first rating, called “Altered,” is designed specifically for videos and images that have been manipulated in ways that could mislead people. For example, an edited video that shows someone shaking someone’s hand when they didn’t. Or an image where someone used Photoshop to depict a person at a location that they weren’t actually at.

“The second rating, called “Missing Context,” is designed for content that may mislead without additional context. Over the past few months, our fact-checking partners have increasingly flagged examples of this type of content to us, which wasn’t accurately represented by our existing ratings.

“During the COVID-19 pandemic and heading into the elections in the U.S. and around the world, we realize how important it is for people to understand what they’re seeing when they’re using our services and then judge its worth. We’ll begin to roll these new ratings out globally throughout the coming weeks.”

The new Facebook update also announced that opinion pieces, even ones that are framed as op-eds or editorials, are not exempt from being fact-checked. “Why? Because presenting something as opinion isn’t meant to give a free pass to content that spreads false information,” the statement read.

“This content is generally not eligible for fact-checking because we don’t want to interfere with individual expression. But there is an important exception. If content is presented as opinion but is based on underlying false information – even if it’s an op-ed or editorial – it’s still eligible to be fact-checked.”

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WordPress launches new P2 collaboration tool

WordPress.com is launching a new product called P2. And this time, it’s all about improving internal communications for private groups and remote working.

WordPress’ parent company Automattic is making its own internal collaboration tool available as a standalone project in an effort to make remote work easier for distributed teams and organizations.

With more people working from home than ever before, Automattic has seen a great deal of interest in its own distributed work best practices which is why the company decided to build a refined version of its own team collaboration tool.

P2 allows you to @-mention your co-workers to send them a notification and follow posts to receive updates. You can also create checklists, embed PDF documents, stick important posts at the top of the homepage and stay on top of what happened while you were gone. There are dedicated menus to view new posts, new comments and mentions you’ve received.

While you can access the classic WordPress back-end, you can write new posts, edit existing posts and write comments without ever leaving P2. The company uses the new block editor that lets you add headings, lists, video embeds and media in a visual way.

Small and large teams will be able to use it to organize plans, projects and big picture ideas while communicating across their entire companies.

For content that always remains relevant, you can create documents, which are pages without a specific publishing date and without comments. Many companies rely on Google Docs and shared folders in Google Drive for this kind of document. P2 could potentially replace those shared folders and become the main information repository.

Whether you’re onboarding new hires, working from a world away, or staying in touch with far-flung friends, P2 gives you endless ways to connect and collaborate. P2 is easy to start and free to use and a paid version of P2 is in development.

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Covid Digital Marketing

How COVID-19 has affected digital marketing

A recent survey revealed that digital acquisition has already hit the level it was expected to reach in 2025. In fact, this figure was achieved just weeks after the start of the pandemic. So what does this mean for digital marketing?

The pandemic has resulted in the digital landscape evolving even more rapidly than usual. In the new normal of a Covid-19 world, staying ahead of the curve and on top of consumer trends is now a necessity for businesses across the globe.

In this new world, marketeers must innovate with new digital marketing strategies to stay one step ahead of their competition.

As more and more businesses adopt digital technologies, both internally and externally, the online world is becoming ever more pivotal to the way people live their everyday lives.

One clear way you can improve your business survival is to use digital marketing to your advantage, by hiring a digital marketing company. It’s your lifeline when all else seems lost, especially during these trying times.

Traditional marketing used to involve going out and mixing with many people so you can bring in many customers, but Coronavirus has rendered this moot.

With digital marketing, you no longer need to go out and spread the word to the public that way. You can simply develop a page or a website and people who have internet access and computers will have access to your business with one click.

Due to technology advancements, anything is accessible online. Hence, many people rely on the internet to buy things, look for work, and connect with other people. So, it’s crucial businesses become aware of digital marketing and how it works as well.

Standing out in the digital realm has always been difficult, but COVID-19 has accelerated these challenges. Successful digital marketing relies on an array of methods, such as:

  • blog posts
  • social media
  • SEO
  • Email

Boss Digital can provide these valuable services for your business. If you are thinking about improving your companies digital footprint,  please get in touch with us today.

Photo by Scott Graham on Unsplash.

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Why now is the perfect time to invest in a Digital Marketing Agency.

With the impacts of the pandemic resulting in us being more reliant than ever on the digital realm, there has never been a better time to invest in the services offered by digital marketing agencies.

Digital marketing agencies allows you to maximize your marketing Return on Investment (ROI), without setting up a team.

Hiring a digital marketing agency such as Boss Digital, allows your company to tap into their level of expertise in order to help your business rank high on Google and other search engines. We know exactly what it takes to get you on the first page, allowing more online shoppers to find your business.

Improving SEO

Google is the first port of call for most people when it comes to looking for solutions. Therefore, it is incredibly important for your business to appear on the first page. That’s where a good digital marketing agency steps in, providing your business with the appropriate content for online searchers.

But SEO is more than just writing a quality article. It’s also about:

  • Getting the right site infrastructure that helps search engines find and rank your site.
  • Finding the perfect key phrase.
  • Managing your SEO campaigns.
  • Strong backlinks that will help rank your site.
  • Helping to identify broken links.
Website design

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

The key to more online customers is an effective, responsive website with an efficient design. The average internet surfer will only read about 30% of your web page, so clarity is essential in order to keep potential customers’ attention.

Here at Boss Digital we have over 10 years’ experience in creating digital brand communications and responsive websites that can improve your business’ online presence and bring you closer to your customers.

Content Creation and Social Media Management

There are now more than 3 billion of us using social networks across the globe. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Social media is an valuable way of increasing brand awareness for your business. Creating engaging, educational and entertaining posts is a great way to drive traffic to your website and discover new customers.

Many people think that content marketing is about creating blog posts and adding them onto your site. However, to ensure the content helps your site rank higher on search engines, there are multiple other factors that comes into play.

These include engaging social media advertising and SEO writing. Boss Digital can provide these valuable services for your site. Consequently, it’ll boost its ranking and make your site more visible to online shoppers.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better. We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry. If you are thinking about updating your website please get in touch with us today.

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WordPress 5.5 update coming in August

On 7 July, WordPress made WordPress 5.5 Beta 1 available for testing. After fixing 48 bugs, Beta 2 was made available to the public last week, with the official release date scheduled for 11 August 2020.

The upcoming update will expand the content management system’s auto-updating capabilities to themes and plugins.

While most of the updates centre around the Gutenberg plugin, additionally XML sitemaps will now be included along with lazy-load images. The round up of updates is available below, taken from the official site.

Block editor: features and improvements

WordPress 5.5 will include ten releases of the Gutenberg plugin, bringing with it a long list of exciting new features. Here are just a few:

Inline image editing – Crop, rotate, and zoom photos inline right from image blocks.

Block patterns – Building elaborate pages can be a breeze with new block patterns. Several are included by default.

Device previews – See how your content will look to users on many different screen sizes.

End block overwhelm. The new block inserter panel displays streamlined categories and collections. As a bonus, it supports patterns and integrates with the new block directory right out of the box.

Discover, install, and insert third-party blocks from your editor using the new block directory.

A better, smoother editing experience with:

Refined drag-and-drop

Block movers that you can see and grab

Parent block selection

Contextual focus highlights

Multi-select formatting lets you change a bunch of blocks at once

Ability to copy and relocate blocks easily

And, better performance

An expanded design toolset for themes.

Now add backgrounds and gradients to more kinds of blocks, like groups, columns, media & text.

XML sitemaps

XML Sitemaps are now included in WordPress and enabled by default. Sitemaps are essential to search engines discovering the content on your website. Your site’s home page, posts, pages, custom post types, and more will be included to improve your site’s visibility.

Auto-updates for plugins and themes

WordPress 5.5 also brings auto-updates for plugins and themes. Easily control which plugins and themes keep themselves up to date on their own. It’s always recommended that you run the latest versions of all plugins and themes. The addition of this feature makes that easier than ever!

Lazy-loading images

WordPress 5.5 will include native support for lazy-loaded images utilizing new browser standards. With lazy-loading, images will not be sent to users until they approach the viewport. This saves bandwidth for everyone (users, hosts, ISPs), makes it easier for those with slower internet speeds to browse the web, saves electricity, and more.

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Facebook updates its algorithms to prioritize ‘original news’

Last week, as part of an attempt to reduce spam, click bait and specious articles, Facebook updated its algorithms, placing a heavy focus on original reporting and transparent authorship.

With half of the UK population now turning to social media for the latest news, Facebook seems to be the leading source. The update will prioritize original reporting of news stories, identifying and boosting outlets that publish the stories first.

Facebook explained how they intended to do this in a blog, written by Campbell Brown, VP, Global News Partnerships and Jon Levin, Product Manager:

“We will do this by looking at groups of articles on a particular story topic and identifying the ones most often cited as the original source. We’ll start by identifying original reporting in English language news and will do the same for news in other languages in the future.”

The idea behind this is to reward those who “take time and expertise” to produce original and important journalism.

The second element, transparent authorship, is pretty straight forward – if you’re publishing a news story, include a by-line.

“We will review news articles for by-lines or a staff page on the publisher’s website that lists the first and last names of reporters or other editorial staff. We’ve found that publishers who do not include this information often lack credibility to readers and produce content with clickbait or ad farms, all content people tell us they don’t want to see on Facebook.

But this is not the only updates the company is making, Facebook is also experimenting with a new feature where it will notify users when they are sharing a potentially out-of-date news article.

“Over the past several months, our internal research found that the timeliness of an article is an important piece of context that helps people decide what to read, trust and share,” Facebook Vice President of Feed and Stories John Hegeman wrote on the company’s blog.

Facebook hopes the updates will feed the appetite for more credible and informative news stories, resulting in news that feels authentic.