Covid Digital Marketing

How COVID-19 has affected digital marketing

A recent survey revealed that digital acquisition has already hit the level it was expected to reach in 2025. In fact, this figure was achieved just weeks after the start of the pandemic. So what does this mean for digital marketing?

The pandemic has resulted in the digital landscape evolving even more rapidly than usual. In the new normal of a Covid-19 world, staying ahead of the curve and on top of consumer trends is now a necessity for businesses across the globe.

In this new world, marketeers must innovate with new digital marketing strategies to stay one step ahead of their competition.

As more and more businesses adopt digital technologies, both internally and externally, the online world is becoming ever more pivotal to the way people live their everyday lives.

One clear way you can improve your business survival is to use digital marketing to your advantage, by hiring a digital marketing company. It’s your lifeline when all else seems lost, especially during these trying times.

Traditional marketing used to involve going out and mixing with many people so you can bring in many customers, but Coronavirus has rendered this moot.

With digital marketing, you no longer need to go out and spread the word to the public that way. You can simply develop a page or a website and people who have internet access and computers will have access to your business with one click.

Due to technology advancements, anything is accessible online. Hence, many people rely on the internet to buy things, look for work, and connect with other people. So, it’s crucial businesses become aware of digital marketing and how it works as well.

Standing out in the digital realm has always been difficult, but COVID-19 has accelerated these challenges. Successful digital marketing relies on an array of methods, such as:

  • blog posts
  • social media
  • SEO
  • Email

Boss Digital can provide these valuable services for your business. If you are thinking about improving your companies digital footprint,  please get in touch with us today.

Photo by Scott Graham on Unsplash.

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Why now is the perfect time to invest in a Digital Marketing Agency.

With the impacts of the pandemic resulting in us being more reliant than ever on the digital realm, there has never been a better time to invest in the services offered by digital marketing agencies.

Digital marketing agencies allows you to maximize your marketing Return on Investment (ROI), without setting up a team.

Hiring a digital marketing agency such as Boss Digital, allows your company to tap into their level of expertise in order to help your business rank high on Google and other search engines. We know exactly what it takes to get you on the first page, allowing more online shoppers to find your business.

Improving SEO

Google is the first port of call for most people when it comes to looking for solutions. Therefore, it is incredibly important for your business to appear on the first page. That’s where a good digital marketing agency steps in, providing your business with the appropriate content for online searchers.

But SEO is more than just writing a quality article. It’s also about:

  • Getting the right site infrastructure that helps search engines find and rank your site.
  • Finding the perfect key phrase.
  • Managing your SEO campaigns.
  • Strong backlinks that will help rank your site.
  • Helping to identify broken links.
Website design

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

The key to more online customers is an effective, responsive website with an efficient design. The average internet surfer will only read about 30% of your web page, so clarity is essential in order to keep potential customers’ attention.

Here at Boss Digital we have over 10 years’ experience in creating digital brand communications and responsive websites that can improve your business’ online presence and bring you closer to your customers.

Content Creation and Social Media Management

There are now more than 3 billion of us using social networks across the globe. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Social media is an valuable way of increasing brand awareness for your business. Creating engaging, educational and entertaining posts is a great way to drive traffic to your website and discover new customers.

Many people think that content marketing is about creating blog posts and adding them onto your site. However, to ensure the content helps your site rank higher on search engines, there are multiple other factors that comes into play.

These include engaging social media advertising and SEO writing. Boss Digital can provide these valuable services for your site. Consequently, it’ll boost its ranking and make your site more visible to online shoppers.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better. We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry. If you are thinking about updating your website please get in touch with us today.

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WordPress 5.5 update coming in August

On 7 July, WordPress made WordPress 5.5 Beta 1 available for testing. After fixing 48 bugs, Beta 2 was made available to the public last week, with the official release date scheduled for 11 August 2020.

The upcoming update will expand the content management system’s auto-updating capabilities to themes and plugins.

While most of the updates centre around the Gutenberg plugin, additionally XML sitemaps will now be included along with lazy-load images. The round up of updates is available below, taken from the official site.

Block editor: features and improvements

WordPress 5.5 will include ten releases of the Gutenberg plugin, bringing with it a long list of exciting new features. Here are just a few:

Inline image editing – Crop, rotate, and zoom photos inline right from image blocks.

Block patterns – Building elaborate pages can be a breeze with new block patterns. Several are included by default.

Device previews – See how your content will look to users on many different screen sizes.

End block overwhelm. The new block inserter panel displays streamlined categories and collections. As a bonus, it supports patterns and integrates with the new block directory right out of the box.

Discover, install, and insert third-party blocks from your editor using the new block directory.

A better, smoother editing experience with:

Refined drag-and-drop

Block movers that you can see and grab

Parent block selection

Contextual focus highlights

Multi-select formatting lets you change a bunch of blocks at once

Ability to copy and relocate blocks easily

And, better performance

An expanded design toolset for themes.

Now add backgrounds and gradients to more kinds of blocks, like groups, columns, media & text.

XML sitemaps

XML Sitemaps are now included in WordPress and enabled by default. Sitemaps are essential to search engines discovering the content on your website. Your site’s home page, posts, pages, custom post types, and more will be included to improve your site’s visibility.

Auto-updates for plugins and themes

WordPress 5.5 also brings auto-updates for plugins and themes. Easily control which plugins and themes keep themselves up to date on their own. It’s always recommended that you run the latest versions of all plugins and themes. The addition of this feature makes that easier than ever!

Lazy-loading images

WordPress 5.5 will include native support for lazy-loaded images utilizing new browser standards. With lazy-loading, images will not be sent to users until they approach the viewport. This saves bandwidth for everyone (users, hosts, ISPs), makes it easier for those with slower internet speeds to browse the web, saves electricity, and more.

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Facebook updates its algorithms to prioritize ‘original news’

Last week, as part of an attempt to reduce spam, click bait and specious articles, Facebook updated its algorithms, placing a heavy focus on original reporting and transparent authorship.

With half of the UK population now turning to social media for the latest news, Facebook seems to be the leading source. The update will prioritize original reporting of news stories, identifying and boosting outlets that publish the stories first.

Facebook explained how they intended to do this in a blog, written by Campbell Brown, VP, Global News Partnerships and Jon Levin, Product Manager:

“We will do this by looking at groups of articles on a particular story topic and identifying the ones most often cited as the original source. We’ll start by identifying original reporting in English language news and will do the same for news in other languages in the future.”

The idea behind this is to reward those who “take time and expertise” to produce original and important journalism.

The second element, transparent authorship, is pretty straight forward – if you’re publishing a news story, include a by-line.

“We will review news articles for by-lines or a staff page on the publisher’s website that lists the first and last names of reporters or other editorial staff. We’ve found that publishers who do not include this information often lack credibility to readers and produce content with clickbait or ad farms, all content people tell us they don’t want to see on Facebook.

But this is not the only updates the company is making, Facebook is also experimenting with a new feature where it will notify users when they are sharing a potentially out-of-date news article.

“Over the past several months, our internal research found that the timeliness of an article is an important piece of context that helps people decide what to read, trust and share,” Facebook Vice President of Feed and Stories John Hegeman wrote on the company’s blog.

Facebook hopes the updates will feed the appetite for more credible and informative news stories, resulting in news that feels authentic.