instagram-product-links

Instagram to allow creators to Link to Products pages in Posts

Instagram is to allow influencers to tag and sell products directly on the platform; a move which Instagram claims will enrich the shopping experience for users. The feature will allow followers to shop inspiring looks from creators on Instagram without leaving Instagram. With the ability to tag products in their posts, creators can make it easy for people to shop their favourite styles on the spot.

In a recent blog post from Instagram they wrote:

“Creators are a cornerstone of the interest community on Instagram and people love getting that spark of inspiration when they learn about a new skin care routine or see their favourite musician in that perfect denim jacket.”

The blog post also added:

“And, unlike seeing the jacket on a rack, when they see it on someone they look up to – or someone who looks like them – suddenly it’s relatable and even attainable.”

Up to now Instagram pages owned by brands have been able to link out to specific products using ‘shoppable posts’. The new feature from Instagram will now provide advertisers the capability to enlist high-profile content creators and influencers to sell to Instagram’s 1 billion or so users.

When it comes to measuring sales, both creators and brands will receive “shared insights”. Instagram Shopping launched last year, it allowed brands to direct links from organic posts to product pages and websites. In addition Instagram also launched ‘Checkout’ which allowed customers to purchase products without leaving instragram.

At the moment creators will only be able to tag products in their posts from businesses that are part of Instagram checkout. Users can tap on the product tags to be taken to an in-app shopping page. Currently, creators can tag brands in photos and provide product information in the post caption but in order for users to buy the product, they would still need to search for the product independently of Instagram.

Starting next week, creators can tag exactly what is seen in their photos.

In its announcement Instragram stated:

“This is yet another important step in our shopping journey and we’ll continue to listen to feedback from our community on how we can make the experience even better…

For brands, this means a new way to reach an engaged audience who are actively looking to their favorite creators for inspiration, and make it easier to shop a brand’s products.”

The new feature could be a gold mine for businesses that sell Instagrammable products. For businesses to be eligible to have their products tagged they will need to be part of Instagram’s checkout beta.

Instagram will roll out the feature to a number of celebrity influencers, including Kyle Jenner, Kim Kardashian and Gigi Hadid.  In addition Michael Kors and Nars will be among the first brands to utilise this new feature.

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LinkedIn Integration London

LinkedIn SEO Tips for Boosting Company Page Visibility

It’s important that your company LinkedIn Page can easily be found. By filling out your company’s LinkedIn Page in its entirety, including relevant keywords in your company description, and adding compelling imagery to your profile and shared content, your LinkedIn Page will be positioned for valuable search rankings.

LinkedIn recently published a series of SEO tips for getting LinkedIn business pages found in search engines. If your LinkedIn page isn’t ranking as well as you had liked, consider the below suggestions to help boost its visibility and to make the most of your presence on LinkedIn.

It All Begins With Keywords

LinkedIn recommends starting with keyword research and incorporating your chosen keywords into the tagline and about section of the LinkedIn business.

Below is a great example of an optimised tagline:

LinkedIn SEO Tips for Boosting Visibility of Company Pages

Kylee Lessard who is part of LinkedIn’s Product Marketing says

Consider this small patch of real estate underneath your banner to be your company’s “elevator pitch.” You want to convey, as quickly as possible, what you do and who you serve.

LinkedIn emphasises the importance of filling out a company page in its entirety but when it comes to writing the about section, LinkedIn also recommends following the below guidelines to ensure a the About section is as strong as possible:

  • Vision: What future do we want to help create?
  • Mission: How do we create that future?
  • Values: Who are we? How do we work?
  • Positioning: What makes our brand different?
  • Tagline: Our brand summed up in one line.
  • Products/Services: Here’s what we provide.

According to LinkedIn data, companies with complete information on their company page see 30% more weekly views.

It’s also worth mentioning to add a link to your website if not already done so, as your webiste is the primary resource for existing and prospective customers and will also help in boosting further traffic to your website.

Update Your LinkedIn Page Frequently

LinkedIn also recommends publishing regular updates to send signals to search engines that your page is actively engaging with followers.

“Consistent fresh content gets indexed and helps search engines recognise your Business Page as an active and a valuable source of information.”

You may already have your own strategy for optimising LinkedIn pages but it may be useful to compare and contrast your methods with the LinkedIn’s own recommendations.

Website Video Production

Improve Customer engagement with Video Content

Over the past few years, video has risen in popularity across the world. You see videos online everywhere – on social media, Video Sharing websites like YouTube and Vimeo, online advertisements, and even on messaging apps like whatsapp.

People love video because visual content is retained by the brain much better than any page filled with words. According to studies, the average viewer remembers 95% of a message when it is watched, as opposed to only 10% when it is read. For this reason, Video is the perfect medium for businesses to improve customer engagement.

Video content has the ability to encompass all the other types of content. A video can include text, music, photographs, links, and even podcasts. No other medium has the power to catch the attention of its audience while conveying an engaging message.

Social Media Videos

The power of Video on Social media

Almost everyone you know probably has a YouTube or Insragram account—not to mention their use of video on Facebook, Twitter, Snap Chat and LinkedIn. Videos are a great way for people to express themselves  and is one of the major benefits of video, in that it prompts shares amongst audiences. Internet users are more inclined to share videos as they are quick, concise and relatable – Video on social media generates 1200% more shares than text and images combined. And this number is likely to increase. Video is becoming even more socially relevant and easier to upload, view and share on a multitude of social media websites and apps.

 

Videos for Business

A lot of small businesses are finding success because of Video. In addition many major brands have determined that the future of their business lies within visual content marketing.

It is undeniable: video marketing is the most effective type of content for promoting services or products online. Being both versatile and profitable, video is the perfect cocktail to boost your conversions. If you are not using video content to promote your business yet, then you are missing out on the best means to engage your audience.

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Google Site Kit for WordPress

Google introduces Site Kit Plugin for WordPress

For 2019 Google will be rolling out a new WordPress plugin that allows users to see insights from a selection of Googles tools and products directly from the WordPress Admin dashboard.

Site Kit by Google allows users to access information directly in WordPress for Google Analytics, AdSense, Search Console and PageSpeed Insights.

“With Site Kit installed, WordPress users can access unified insights and Google product capabilities directly from the WordPress admin panel. Where it is helpful, Site Kit will also provide deep links into Google products for advanced reports and product configuration capabilities.”

It is worth noting that Site Kit doesn’t add any new insights that are not already available in Google’s tools, but Site Kit is ideal for WordPress website owners who want easily accessible information about audience and revenue performance, all in one place.

One such example is that users can navigate to a page on their website and click on the Site Kit button in the admin panel to see stats for that specific page. These stats will include Impressions, Clicks, Unique Visitor information and Average Time spent on that specific page.

Google Site Kit Plugin

The plugin will also notify users when they’ve hit publishing milestones and show combined stats for the most recently published posts. Google plans to expand Site Kit’s capabilities and integrations in the future based on feedback from beta testers. Google has stated that Managing a successful website can be complicated.

Publishers and business owners should have easy access to the insights and capabilities that drive audience and revenue growth. That’s why we’re excited to announce Site Kit by Google, a free, open-source plugin bringing together insights from essential Google products for WordPress sites. Google will release Site Kit to beta testers in early 2019. Those who are interested in the plugin can sign up for the beta version here.

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Google Shopping Ads

Google to introduce Shoppable Image Ads

Google is introducing a new type of ad unit that will allow advertisers to display shoppable image ads aimed at attracting new customers.

For advertisers, this is a great new way to get their products in front of the eyes of targeted audiences.

According to Google, a third of holiday shoppers search for images before going out to shop.

“One-third of holiday shoppers said they searched for images before they went in store to shop. The growth of “street style” and online influencers all show the movement towards looking at lifestyle images for visual inspiration.”

Google states that this new ad unit will benefit publishers by allowing them to offer shoppers a chance to purchase seamlessly.

“For example, a shopper might visit her favorite blog like This Time Tomorrow, and see a selection of visually similar offers after clicking the tag icon in the image.”

Google Ads

Google plans to roll out shoppable ad units to Image Search results. The Shoppable Image ads showcase products labeled with prices. The images are shown as ‘Sponsored’ and also include a white shopping label icon in the lower left corner.

Shoppable image ads will be rolled out to a select number of publishers with more to be added over the course of next year.

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Digital Marketing

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

Workplace Distractions

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

Working Together as a Team

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

Daily Routines

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

Marketing Ideas

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.