Digital Marketing In 2020

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

Working Together as a Team

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

Workplace Distractions

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

islamic-charity-web-design

Evergreen

Evergreen

Evergreen is a UK based charity that was formed to address the ongoing challenges within their community in Derby and create a support network for anyone that required it, in a genuine welcoming manner.

We worked closely with the Evergreen leadership team to create a stunning website that not only gives the users a glimpse at Evergreens community outreach programs but also support individuals in serving the community.

What we did

Web Design, Development, SEO, CMS, Mobile Website

Charity Web Design Derby
Web Design Deby

THE BRIEF

In 2019, Boss Digital was pre-selected for the opportunity to partner with Evergreen and deliver an online platform to allow them to serve the community in Derby

On being chosen as Evergreens new digital partner, Boss Digital were tasked with providing strategic and technical support for their brand new WordPress website, as well as utilising our technical team to enhance the donation capability for their not for profit organisation.

OBJECTIVES

  • Establish a collaborative working relationship with Everegreen’s various stakeholders and teams
  • Simplify and optimize content updates and website management
  • Improve the look and feel of Evergreens community website over time
  • Ensure that Evergreens WordPress website is secure and regularly updated
  • Improve the User Experience (UX) and the Search Engine Optimisation (SEO) of the website
  • Help drive traffic, engage prospects, generate donations and re-engage existing donors
  • Ongoing management and technical maintenance of the website.
Charity Website Design

INTEGRATING WITH STAKEHOLDERS

In providing ongoing technical and strategic support to EGB Engineering, we are required to coordinate with various stakeholders including EGB Engineering’s IT team.

We have implemented a process which ensures that code releases, security enhancements and backup procedures are implemented in a methodical and coordinated fashion, with timely sign off from all required teams and stakeholders.

CLIENT TESTIMONIAL

Boss Digital have been instrumental in helping us with our online activities and strategy – the team have been an absolute pleasure to work with. They are always proactive in their support and we are very much looking forward to seeing what our relationship brings in the future.”

Arnold Gad-Briggs, Chief Executive at EGB Engineering

If you have a project that you would like to discuss with our team, please don’t hesitate to get in touch through info@bossdigital.net or by calling 01157 757 757.

instagram-updates

5 new Instagram updates you may have missed

The pandemic has resulted in many businesses turning to Instagram to keep in contact and stay relevant with their customers, staying on top of your social media marketing is more important now than ever before.

The Covid-19 crisis has left many small businesses struggling, but the Facebook owned social media app has developed new features and functionalities to tackle these issues and help its users to support their favorite businesses and brands from home.

“Support Small Business” sticker.

Users can add the “Support Small Business” sticker to their stories and mention specific brands directly.

Not only will any of the people who view your story get a preview of the account, but these stories will all be added to a shared story with other similar content promoting small businesses supported by those that they follow.

Instagram Shops

According to Facebook’s press release, Instagram shops will allow users to “browse selections from your favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place.”

Shops can be found through the discover feed or in stories users may come across. They can purchase through the in-app browser, so users don’t have to leave the app. It’s the ultimate convenience for customers and brands alike.

Live videos on IGTV

We can now share live videos directly to IGTV after you’re done recording. Previously, lives could be uploaded as stories, meaning they’d disappear after 24 hours.

Users on stories typically want fun, easy content not a long live recording divided into small chunks. But now you can download it to your camera roll, and then republish it on Facebook or IGTV later.

Green Screen

Following the extremely popular effect on TikTok, Instagram have now revealed they are working on a green screen of their own.

From hosting a tutorial, advertising products, or simply just transposing yourself somewhere new, the green screen filter is one to try out on your next post and impress your customers!

Instagram Guides

Initially created for the travel industry, Instagram shifted the focus to wellness content amid the pandemic, “We’ll enable creators to connect with expert organizations to share resources during this time, including tips on how to look after your well-being, maintaining connection with others or managing anxiety or grief.” 

Users will be able to scroll through shared, curated content from trusted creators and influencers.

Business Website Deisgn

Abel & Mercer

Abel & Mercer

Abel & Mercer is a professional team of Tax & Innovation experts, offering end to end service to businesses looking to claim R&D Tax Credits.

The team at Boss Digital worked closely with Abel & Mercer to create a responsive website that not only gives users an in depth understanding of the R&D Tax services they offer, but also a simple and intuitive way for users to see if they are eleigible for Research & Development Tax Credits.

What we did

Branding, Social Media, Website Design, SEO

work-1

THE BRIEF

In June 2020, Boss Digital was approached by the marketing team at Abel & Mercer to help craft their companies branding, as well as utilising our creative team to enhance the website’s appearance and social prescence online.

OBJECTIVES

  • Strategically position Abel & Mercer as a relevant brand and increase brand visibility
  • Introduce a new service concept that redefines part of the industry
  • Design and establish a cohesive internal communications strategy
  • Developed strong internal brand engagement for recruitment and retention

STRATEGY

The engagement began with a full brand assessment, which revealed opportunities for broader, big picture relationships between Abel & Mercer and its customers. We helped the company shift from being an under-utilised service provider into a more profitable, consultative role, positioning its intelligence and vision as key offerings.

Abel & Mercer needed to shift from a service proposition to a solution offering and introduce to the market a concept called “R&D Tax Credits.” We were engaged to help communicate Abel & mercer’s ability to examine the entire Research and Development tax rebate process to help innovative businesses thrive in maximising ROI on innovative research and development projects.

 

work-1

BRANDING THAT RAISES THE STAKES

Abel & Mercer provides specific services like R&D accounting services and technical support. But it’s much more than that. We helped the company define who it is, and developed market-changing terminology to reposition the helpers’ perceptions of Abel & Mercers true value.

We created messaging that emphasised the importance of complete support and technical ability to business and indutsry sector expertise and understanding.

 

CLIENT TESTIMONIAL

Boss Digital have been instrumental in helping us with our online activities and strategy – the team have been an absolute pleasure to work with. They are always proactive in their support and we are very much looking forward to seeing what our relationship brings in the future.”

Arnold Gad-Briggs, Chief Executive at EGB Engineering

If you have a project that you would like to discuss with our team, please don’t hesitate to get in touch through info@bossdigital.net or by calling 01157 757 757.

african-american-3496261_1280

How to run your business activities online during the Coronavirus outbreak

The Coronavirus outbreak will have wide-reaching implications for businesses across the UK and it is set to continue for the foreseeable future with UK Prime Minster Boris Johnson ordering a UK Lockdown. But this does not mean your business has to suffer or be shutdown during the outbreak. By utilising technology, businesses in Nottingham can still keep many aspects of their business in operation including offering customers deliveries.

At Boss Digital, all our staff are now working from home. We are still supporting and delivering our quality services with minimum to no disruption.

During this unprecdeneted pandemic and with further social isolation and lockdown on the horizon for the forseeable future, Boss Digital recommend the following steps to support your customers through this difficult time.

1. Put out a statement addressing the Coronavirus outbreak

You may have been inundated with emails or phone calls asking whether you are still open for business. By putting out a coronavirus update statement you can let your customers know that it is “business as usual” or you can advise them of new methods in which they can still do business with you. It is a great information that can be posted on your website – and inturn you can share and back link the post on your social media accounts.

2. Keep in touch with your customers

It is more important than than ever to inform customers about the various ways they can stay in contact with your business. With the advance of social media and apps your customers can contact you in many ways. Whether its Facetime calls, or video calls on Facebook Messenger, Whatsapp or Skype. Businesses can support their customers without putting themselves or their staff at risk. Google My Business is also another great way to keep your customers updated with revised opening hours and support issues.

3. Social Media Updates

Due to social distancing recommendations by the UK goverment, ways in which services that businesses provide will most likely change. To maintain your customers trust, it is key to keep them updated to new changes to your business process. Social Media is a great way to keep customers updated, especially as many people will be using social media more.

4. Setup Online Payments

Does your business have a product that can be delivered or does it offer an online service? If the answer is yes then you can get your customers to pay for these online. Setting up your business website to take payments can be setup in only a few of hours.

If you have a WordPress website you can integrate the WooCommerce plugin. WooCommerce allows products to be sold online and payments to be processed from all major credit and debit cards. PayPal also allow payment processing for all major credit and debit cards. Add a Paypal ‘Buy Now’ button to your website, you can quick and easily allow customers to easily make payments. Without the annoyance of repeatedly filling in their personal details it allows businesses to still operate during the Coronavirus lockdown.


If you need to urgently add a page to your website to take payments for services or products online. Please call us on 01157 757 757 or contact us on the following page.

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Boss Digital open and available to help during Coronavirus outbreak.

The Coronavirus outbreak will impact the UK and will have far-reaching implications for businesses across the world. At Boss Digital we have asked our team to work from home for their own safety and to minimise the risk on passing on tcoronavirus.

We will still be offering all our services and are available at anytime and can be contacted my any means via our contact page. All phone calls and emails are being answered, and if you prefer, we can also have meetings over Whatsapp, Skype or Facebook Messenger Video.

All our projects that are currently in development and all ongoing works for clients who retain our services are unaffected and it is business as usual for us.

If you are not an existing client, but would like assistance, especially if you need urgent help to still trade through Coronavirus, please call us on 01157 757 757, or email us at info@bossdigital.net.

mobile-first-indexing

Google to prioritise mobile-first indexing by September 2020

Google has announced that by September 2020 all sites will be crawled and indexed by Google using mobile-first indexing.

Google has stated that “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.”

70% of websites shown on Google searches have already been switched over to mobile first indexing.  

“From our analysis, most sites shown in search results are good to go for mobile-first indexing, and 70% of those shown in our search results have already shifted over,” Google said.

Google first began the mobile-first indexing process almost four years ago in 2016. Most Web Masters have had sufficient time to get mobile ready for this change and it should come as no surprise. However if your site has not moved over yet, you may have received a notice from Google with more information. You can also check if your site has moved over by logging into your websites Google Search Console.

Below is a screen shot of a notice that Google sent out to users where mobile first indexing issues were detected in a site:

Why you should care? 

If you get the above notice from Google Search Console, you should take action on it immediately. For many businesses their search ranking on google is critical to their business. If Google has issues accessing your site with mobile first indexing, then it will impact your search engine ranking of your web pages and in turn may impact your business and website enquiries resulting from a drop in rankings.

If you need any support or advice on how to get your site mobile index ready contact the team at Boss Digital for a Free No Obligation Consultancy

Feature Samples of Your Work on Your LinkedIn Profile

LinkedIn have introduced a new feature that will allow users to highlight samples of their work for others to see on their profile.

In this new ‘Featured’ section, users can include work samples such as:

  • LinkedIn posts that you’ve created or re-shared.
  • Articles that you’ve authored and published on LinkedIn.
  • Links to external websites, for example your personal blog, business website or your portfolio.
  • Media that you upload, for example your images, documents, presentations, and videos.

The only content users cannot include in the Featured section, in order to protect the privacy of other members, is posts from LinkedIn events and groups.

Users can add work samples to the new Featured section on either desktop or mobile by following the below steps:

  • Click the Meicon at the top of your LinkedIn homepage.
  • Select View profile.
  • Click Add featuredin the Featured
    • You can also click the +Addicon from the Featured section.
  • From the dropdown that appears, click the +Addicon next to the type of work sample you’d like to showcase.
  • In the pop-up window that appears, select the work sample you’d like to feature, or enter the required information for the work sample you’d like to showcase.
  • Click Saveor Done.

Managing Work Samples that you have featured

Once you’ve added a sample of your work to the Featured section on your profile, you can manage it by:

  • Editing the work sample.
  • Deleting the work sample.
  • Removing the work sample.
  • Reordering the work sample. (You must have at least two work samples featured to be able to reorder positions).

 

LinkedIn is gradually releasing this feature to all members, so you may not be able to access it at this time but you will have it very soon.

Source: LinkedIn