As the UK come to terms with the ‘new normal’ following a devastating pandemic, UK businesses are now facing their biggest financial challenge in almost 100 years.
Businesses need to utilise digital marketing during the recession to pull through the other side stronger than ever. Digital content will always be key for any modern-day business. If your customers can’t find you and your content, how can they buy from you?
Content will always be key, from blog posts, articles to images, video, and just about anything else that could be seen, consumed, and digested by people potentially interested in your product or service.
The challenge is maintaining a consistent content stream across your channels and knowing what content works for what platform. Why is this important during a recession? It keeps the customer informed, it highlights the strength of your business and demonstrates an active, engaging role in the market.
The trend of more people staying at home is set to stay throughout the start of the recession, with more people staying at home with both remote work and redundancies beginning to rise. With so many people staring at their phones, doubling down, or at the very least, turning attention to any business’s social channels is a marketing hack that all will benefit from.
Remember, a website works harder than any employee, however, the statement is only valid if your business website is of high quality.
Everything from the user experience, mobile capability, images and fonts used should be carefully considered, ensuring that your website rises above competitors. A strong website, straightforward user journey, and intelligent call to action will illuminate your business apart.
A dedicated digital marketing team in place to help with everything on the web, such as Boss Digital is often the next step for businesses.
Outsourcing doesn’t just mean getting the outstanding work from industry experts in their field to maximise your business. Leading marketing teams, arrive with a wealth of benefits beyond the sales package and obvious benefits – meaning you can relax safely in the knowledge that your business is in the hands of digital team of experts.
Here at Boss Digital, Our creative team help our clients to communicate their digital brand better. We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry. If you are thinking about updating your website please get in touch with us today.