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Instagram Publishes Guides on How to Maximize Instagram Shops

As we head into the peak holiday shopping season, Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform.

Facebook first announced Instagram Shops back in May, and they’re gradually being made available to all businesses. And for those who can access the option, it could be a great way to maximize your holiday sales, tapping into the engagement of Instagram to grab customers as they browse through their feeds.

Instagram’s new ‘The Season for Shops‘ mini-site includes a range of guides, covering each aspect of the Instagram Shop set-up process.

Several step-by-step guides have been released by Instagram, accompanied by graphics and visual descriptions. Specific overviews for Instagram shops, shopping tags and creating collections have been released.

With over a billion active users, and 80% of those users following brands specifically for product updates, there’s clearly an active base of potential shoppers on the platform. 

Making it easy for them to go from your latest image to owning that item could lead to significant results, and with shopping tags available in all elements, there’s a lot of opportunity. 

You can check out the various new Instagram shopping guides here.

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Facebook launches new business app

Facebook has launched a new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger.

The app, Facebook Business Suite, combines access to the business’s key updates and priorities, and offers a way to draft and schedule feed posts for both Facebook and Instagram, view insights and create ads.

To use the new app, business will first need to link their Facebook and Instagram business accounts, if they hadn’t already.

Once logged into Facebook, the Business Suite can be accessed on the desktop at business.facebook.com. On mobile, users of the existing Pages Manager App will see an option to join Business Suite instead. The app will also become available as a standalone download for both iOS and Android.

Inside Business Suite, business owners will be able to see critical alerts, messages, comments and other activity taking place across Facebook and Instagram right in the new app’s home screen. They can also set up personalized saved replies here, in order to respond to common customer inquiries.

The app offers tools for creating feed posts for Facebook and Instagram, scheduling posts and provides insights on what’s working. Here, businesses can view their posts’ reach, engagement and performance across both Facebook and Instagram. They can also choose to create an ad to help boost that engagement and grow their audience, if needed.

Facebook says it’s initially building Facebook Business Suite with the needs of small businesses first, as so many have been forced by the pandemic to find new ways to reach customers and sell online.

However, the long-term plan is to build out a set of tools that can be used by all businesses, including larger ones. The company aims to address that market sometime next year. Business Suite will also expand to include WhatsApp in the future.

Facebook says the Business Suite will gradually roll out during the month of September.

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Three Ways To Determine Your Digital Marketing Budget

Setting a digital marketing budget can be tough. Especially during these uncertain times, so how do you think through how much you should be spending and what the potential return should be?

Now could be the perfect time to re-evaluate your company’s digital marketing strategy and how much money you should be investing in it.

Here are three simple ways to establish a budget based on data.

1. Cost Of Advertising

How much will it cost you to acquire a customer? Answering this simple question will provide high-level guidance on whether advertising will be an expensive or relatively cheap proposition. It can also give you an idea of how many customers you can expect based on what you’re spending.

Working out the return on investment will help your company evaluate the efficiency of an investment in digital marketing.

2. Revenue Per Customer

Establishing a cost per acquisition (CPA) goal will allows you to still see a return. Running your first campaign will quickly let you know whether achieving that CPA goal is realistic, or whether you need to adjust. Remember, you’ll see different costs per acquisition for different channels, so it’s important to test different ways of marketing to prove out those costs.

Lastly, it’s important to know what your actual revenue per customer is. Ideally, you’ll want to know the lifetime revenue a customer represents — sometimes short-term revenue may be low, but recurring revenue can be a much larger opportunity.

3. Percentage Of Your Total Revenue

Finally, looking at your marketing budget as a percentage of your total revenue tells you how much you should be spending based on your size. If you’re a large company, you’re unlikely to move the needle with a very small budget. Take a look at the competitive benchmarks for other companies by industry.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better.

We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry.

If you are thinking about updating your website please get in touch with us today.

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WordPress 5.5.1 Fixes Millions of Broken Sites

WordPress is publishing a maintenance release that fixes issues that broke millions of websites.

In July, we reported that WordPress released WordPress 5.5 Beta 1 available for testing, but it seems all did not got to plan as the new update negatively affected millions of websites.

WordPress 5.5 negatively impacted millions of websites, it is for that reason that a patch was urgently released last week, September 1, 2020.

New information published, describes why WordPress 5.5 had such a negative impact. The website is now publishing a maintenance release, version 5.5.1.

The announcement about what went wrong linked to a spreadsheet naming hundreds of plugins and themes that were affected. There initially was casual speculation that the impact was relatively small and limited to thousands of websites. But that wasn’t the case.

The spreadsheet also notes what the specific issue is for each plugin and theme, which will help software developers fix their plugins and themes.

A blog post released on their website last week explained the issue surrounding the new update, “In WordPress 5.5 the global JavaScript objects listed below were removed without being deprecated. WordPress 5.5.1 adds a backfill for these globals so they no longer cause JavaScript errors.

“The plan is to remove this fallback code in two major versions, so this will be deleted in WordPress 5.7. This gives plugin and theme developers ample time to remove the conflicting code and switch to using wp.i18n”

A maintenance release has been published, version 5.5.1. It is designed to serve as a patch to give time for plugin and theme developers to update their software.

The announcement about what went wrong linked to a spreadsheet naming hundreds of plugins and themes that were affected.

The spreadsheet also notes what the specific issue is for each plugin and theme, which will help software developers fix their plugins and themes.

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How to Utilise Digital Marketing During The Recession

As the UK come to terms with the ‘new normal’ following a devastating pandemic, UK businesses are now facing their biggest financial challenge in almost 100 years.

Businesses need to utilise digital marketing during the recession to pull through the other side stronger than ever. Digital content will always be key for any modern-day business. If your customers can’t find you and your content, how can they buy from you?

Content will always be key, from blog posts, articles to images, video, and just about anything else that could be seen, consumed, and digested by people potentially interested in your product or service.

The challenge is maintaining a consistent content stream across your channels and knowing what content works for what platform. Why is this important during a recession? It keeps the customer informed, it highlights the strength of your business and demonstrates an active, engaging role in the market.

The trend of more people staying at home is set to stay throughout the start of the recession, with more people staying at home with both remote work and redundancies beginning to rise. With so many people staring at their phones, doubling down, or at the very least, turning attention to any business’s social channels is a marketing hack that all will benefit from.

Remember, a website works harder than any employee, however, the statement is only valid if your business website is of high quality.

Everything from the user experience, mobile capability, images and fonts used should be carefully considered, ensuring that your website rises above competitors. A strong website, straightforward user journey, and intelligent call to action will illuminate your business apart.

A dedicated digital marketing team in place to help with everything on the web, such as Boss Digital is often the next step for businesses.

Outsourcing doesn’t just mean getting the outstanding work from industry experts in their field to maximise your business. Leading marketing teams, arrive with a wealth of benefits beyond the sales package and obvious benefits – meaning you can relax safely in the knowledge that your business is in the hands of digital team of experts.

Here at Boss Digital, Our creative team help our clients to communicate their digital brand better. We specialise in ecommerce web design for startups and SME’s in the following industries, beauty, food, local services including solicitors, accountants, GP’s, Online retailers, Car Hire companies and the manufacturing industry. If you are thinking about updating your website please get in touch with us today.