It’s important that your company LinkedIn Page can easily be found. By filling out your company’s LinkedIn Page in its entirety, including relevant keywords in your company description, and adding compelling imagery to your profile and shared content, your LinkedIn Page will be positioned for valuable search rankings.
LinkedIn recently published a series of SEO tips for getting LinkedIn business pages found in search engines. If your LinkedIn page isn’t ranking as well as you had liked, consider the below suggestions to help boost its visibility and to make the most of your presence on LinkedIn.
It All Begins With Keywords
LinkedIn recommends starting with keyword research and incorporating your chosen keywords into the tagline and about section of the LinkedIn business.
Below is a great example of an optimised tagline:
Kylee Lessard who is part of LinkedIn’s Product Marketing says
Consider this small patch of real estate underneath your banner to be your company’s “elevator pitch.” You want to convey, as quickly as possible, what you do and who you serve.
LinkedIn emphasises the importance of filling out a company page in its entirety but when it comes to writing the about section, LinkedIn also recommends following the below guidelines to ensure a the About section is as strong as possible:
- Vision: What future do we want to help create?
- Mission: How do we create that future?
- Values: Who are we? How do we work?
- Positioning: What makes our brand different?
- Tagline: Our brand summed up in one line.
- Products/Services: Here’s what we provide.
According to LinkedIn data, companies with complete information on their company page see 30% more weekly views.
It’s also worth mentioning to add a link to your website if not already done so, as your webiste is the primary resource for existing and prospective customers and will also help in boosting further traffic to your website.
Update Your LinkedIn Page Frequently
LinkedIn also recommends publishing regular updates to send signals to search engines that your page is actively engaging with followers.
“Consistent fresh content gets indexed and helps search engines recognise your Business Page as an active and a valuable source of information.”
You may already have your own strategy for optimising LinkedIn pages but it may be useful to compare and contrast your methods with the LinkedIn’s own recommendations.