Google is introducing a new type of ad unit that will allow advertisers to display shoppable image ads aimed at attracting new customers.
For advertisers, this is a great new way to get their products in front of the eyes of targeted audiences.
According to Google, a third of holiday shoppers search for images before going out to shop.
“One-third of holiday shoppers said they searched for images before they went in store to shop. The growth of “street style” and online influencers all show the movement towards looking at lifestyle images for visual inspiration.”
Google states that this new ad unit will benefit publishers by allowing them to offer shoppers a chance to purchase seamlessly.
“For example, a shopper might visit her favorite blog like This Time Tomorrow, and see a selection of visually similar offers after clicking the tag icon in the image.”
Google plans to roll out shoppable ad units to Image Search results. The Shoppable Image ads showcase products labeled with prices. The images are shown as ‘Sponsored’ and also include a white shopping label icon in the lower left corner.
Shoppable image ads will be rolled out to a select number of publishers with more to be added over the course of next year.